My all-time favorite comedian, the late-great George Carlin, once had a popular routine he called, “The Seven Words You Can’t Say on TV.” He must be somewhere up there smiling today because the first word on his list got used on TV many times this past week. And the origin of this usage came from words uttered in the White House itself.Carlin’s routine became so popular in its day that it became the basis of a U.S. Supreme Court case.
As I write this column, I’m preparing to watch the New Year’s Eve show, starring Ryan Seacrest. I sure do miss Dick Clark. Even though the show still carries Clark’s name, it’s nothing like having the real person there.I grew up watching Dick Clark on TV. When my family first got television, all our friends would gather in the living room to watch the Mickey Mouse Club.
The new year is always a time for me to reflect back on years past. One of the things I’ve always enjoyed over the years is the Sunday newspaper. When I was growing up, we had several newspapers in the house.In the old days, most cities had two newspapers, often competing publications on weekdays. One was the morning edition and the other, the afternoon. On Sundays, they combined for one large edition.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".