Taking place on 22 November at Eventim Apollo Hammersmith, the Event Awards will welcome a full capacity crowd of 720 agencies, brands and partners to the industry. The event will feature a Pina Colada Machine, powered by Pernod Ricard's Malibu, plus entertainment by Candy Mechanics and Young Guns. It will pay homage to 1997, the year of the awards launch, with a ‘Nod to the Ninetie’s announced as the dress code. Take a look at our Pinterest board for some inspiration.
MCI Experience will offer experience design to clients across the MCI global network, and Myhre will be its managing director. His team will consist of people specialising in brand experience, marketing strategy, creative, design and technology. Myhre launched FreemanXP in the UK three years ago and, under his tenure, the agency won clients including Vodafone and grew revenues to become the seventh biggest brand experience agency in the UK.
From a virtual-reality water slide to immersive backdrops, retailers across the globe are creating in-store experiences that consumers can engage with and share. Mindshare’s chief executive Helen McRae said recently that retailers need to excite and inspire customers with new formats and technologies to encourage them to spend time in their stores. These seven brands are doing exactly that with their experience stores.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".