It seems like every week, the introduction of a new application or technology promises to revolutionize the world of digital experiences. Usually, the hype leads to applying technology in a way that amounts to nothing more than a marketing gimmick. Among these technologies is Augmented Reality (AR), which has been heralded to become an indispensable part our lives. And it surely has the potential to become more than just a gimmick.
In the age of Amazon, it's difficult to ignore the possibility of what life would be like without brick-and-mortar stores. What's the use of physical stores when I can buy nearly anything from the comfort of my own bed; where I don't need to dodge persistent sales reps or wait in line and receive my order on my doorstep the same day. It turns out that many shoppers feel the same way. Last weekend's Black Friday shopping revealed that online sales are surging year-over-year, reaching record-highs.
Success is a funny thing to reverse engineer. There's is no single formula to follow to be successful. That said, I've made an observation about almost every successful person I know: their path to success usually starts with a false confidence or just sheer ignorance in pursuit of an overly ambitious goal. As a result, any obstacles they face seem either inconsequential or appear non-existent. They throw themselves forward, trusting some deeper intuition. And in many ways, entrepreneurs are.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".