"Stick your butt out and twerk like Miley Cyrus!" These are the last words I hear from the instructor before stepping off the cliff. Arching my back in, I do my best booty pop and bounce my way down the crumbly rock, knowing that nothing more than a carabiner, a harness and some rope keep me from plunging 25m to the ground. Nerves kick in instantly, but stealing a few glances around me, I find myself gasping and awash with a sense of calm.
Don’t ask me how or when it started. All I know is, at some point over the past few years, I became a hopeless slave to social media. I first noticed the symptoms one night last year, when I was curled up on my bed with my phone in hand, aimlessly scrolling through Facebook - out of muscle memory rather than necessity.
It has come to my attention that it is now fashionable to voice scathing observations of millennials – young adults like me who apparently ponder life through rose-tinted Instagram filters and munch on overpriced avocado toast. Earlier this year, a video of motivational speaker Simon Sinek went viral. In it, he lamented about how millennials are supposedly unique in our social media addiction, thirst for instant gratification and unmet expectations at work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".