Gather round, friends, and savor a holiday fable for our bitter age. As in the Charles Dickens classic A Christmas Carol, the villain of this story is money. It features its own Ebenezer Scrooge and ghosts of moral compunction. But the ending of our tale has been adjusted: Money prevails and Scrooge dies miserable and rich, but not before buying off his ghosts and fashioning them into a museum exhibit.
The initiative was originally launched in 2008 by then-SEC Director of Corporate Finance John White, but had to be abandoned as the festering financial crisis embarrassed deregulation proponents. It is now being spearheaded by White's wife, SEC Chair Mary Jo White, who has been the target of heated criticism from Sen. Elizabeth Warren (D-Mass.) and liberal groups for backing Wall Street-friendly policies. The recent push has infuriated investor advocates.
In the prestige hierarchy of American finance, the lords of private equity are enthroned at the very top. Some are genial patricians, while others savor reputations as ruthless buccaneers. They purchase entire corporations and reward themselves with enormous salaries that enjoy outrageous tax preferences. They reserve their attention for great matters ― restructuring vast pools of debt and advising administrations.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".