At the start of October, America witnessed yet another tragedy of immense scope: the Las Vegas shooting that killed over 50 people and injured hundreds more. It didn’t take long for the perpetrator to be identified as a man named Stephen Paddock. Shortly after the shooting, he reportedly took his own life upon being cornered by law enforcement. The media, as usual, rewarded Paddock for his actions with a series of detailed, eloquent miniature biographies.
Have some things to ruminate on as you get into the spirit of thingsI don’t want to stifle your creativity. But people do not like seeing you wear their cultural symbols to look good on Halloween while you continue to stand by and let them be marginalized. People also do not like to see their cultural symbols worn by people who do not understand them. There are other costumes available. Take your pick. Do: dress as modestly OR revealingly as you wish“Slutty mouse” is a perfectly serviceable costume.
Social media has often been a voice for those who go unheard, but there are pretty much always rules in place for whatever social media platform you’re using, terms of conditions that you have to abide if you want to keep your borrowed voice. Well, correction: there are terms and conditions you have to abide, if you’re not a socially privileged political figure with a penchant for verbal theatrics.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".