I was posting a throwback Thursday instagram and realized, while flipping through a hundred shots that were relatively the same, I had witnessed Zach employ the OODA Loop in realtime as we spent time at the shore in Massachusetts. I've been fascinated with the OODA Loop as an improviser, business owner, speaker and coach for a long time. I was introduced to the concept by a student 10 years ago while facilitating a class on creative problem solving.
Winter Storms in North Carolina are the best. The whole state shuts down and people actively celebrate the inability to get out of driveways or do much of anything. Schools are cancelled if there are whispers of a wintry mix and our Governors declare a state of emergency if it threatens to snow. Venturing out onto icy roads in a motorized vehicle can trigger community shame, whereas neighborhood kids take to the slushy streets with makeshift sleds if even an inch hits the ground.
A national pub chain has lodged plans to build a 27-bedroom hotel in Diss. Marstons, which owns the Thatchers Needle, aims to build it on land to the rear of the pub in Park Road, behind the bus station. And five new retail units for the site have also been proposed. While no stores to fill the proposed new retail spaces have been identified, it is anticipated a small area of floor space will be used for food sales.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".