The word "genius" is one of the most misused terms in history. While it's often referenced accurately, the connotation that we commonly associate with it diverges away from the truth. We correctly label intellectual brilliance and creative power as genius — and we should — but it's about time we stopped assuming that those things arise from talent or inborn giftedness alone.
In late 1921, a young Ernest Hemingway and his wife, Hadley, took off and moved to Paris. They settled into a tiny apartment with no running water, and Hemingway rented another small room nearby where he could focus on his writing. It wasn’t glamorous, but it worked. Over the next few years, the legendary writer worked as a reporter and covered everything from the Greco-Turkish war to nature sports to the social scene in Europe.
In fact, more and more research is showing that while talent is indeed responsible for some extraordinary results, most accomplishments generally result from a combination of practice, habit, and mindset. Van Gogh was a genius. Mozart was a genius. Marie Curie was a genius. That said, basing those assertions on their natural talent is not only plain wrong, but it also cheapens the daily work and effort that it took for whatever talent they did or didn’t have to manifest to the degree that it did.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".