There was a time, not long ago, when LaCroix was being peddled in low-cost grocery chains and beverage enthusiasts hadn’t yet embraced the line of sparkling waters. That time has come and gone, with foodies and health nuts alike clamoring for the brand that's taken social media by storm. It’s definitely fair to say that the LaCroix brand has a cult following – earlier this month, the mention of a new flavor drove masses into a frenzy.
In the past few years, one fall flavor has undeniably reigned supreme – pumpkin spice. Like clockwork every September, you’ll see new fall-themed pumpkin products flying off the shelves at your local supermarket. Perhaps you're one of the many who can’t resist ushering in cooler temps and shorter days with a pumpkin-spiced treat, or maybe you're wondering when exactly the pumpkin spice mania will end. If you fall into the latter camp, you'll be excited for this news.
Whether it’s because something came up unexpectedly, or because you totally forgot to turn the oven on (we’ve all been there), using your oven to put dinner on the table can be unnecessarily challenging. Sometimes, if your oven isn’t ready to roll when you are, you might psych yourself out and abandon your dinner plans all together. This could be a costly mistake, and you might resort to a faster (read: highly caloric) pitfall.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".