About Muck Rack

Muck Rack’s mission is to make journalists, PR pros and marketers more successful.

PR pros can:

  • effectively pitch story ideas to the right journalists
  • monitor what’s being said about their company, client or competitors in real-time
  • receive alerts when there are new PR opportunities or crises
  • track how successful their campaigns have been and generate reports to share with colleagues and clients

Journalists can:

  • build their portfolio
  • get verified in Muck Rack’s authoritative directory
  • track the impact of their work
  • keep up with news about their colleagues
  • find career opportunities

Why Muck Rack? Why now?

Technology delivers news faster than ever. There has never been more potential to tell your story to the public, yet most of the tools haven’t fundamentally changed since the first journalist directory named Bacon’s was mailed out in 1952. Press releases are aimlessly blasted out. Journalists are spammed because of antiquated media databases. PR pros get little response and can’t measure the effectiveness of their work. This has all made communicating with a wide audience harder than ever.

We decided to build Muck Rack after launching new products ourselves. Despite having a zero dollar marketing budget, we reached an audience of millions by building relationships with journalists who ended up covering them including the New York Times, BBC and Wall Street Journal. We needed a tool designed for how the media works today, not how it worked ten years ago. So we built it.

Today Muck Rack is trusted by top-tier journalists, global PR agencies and Fortune 500 companies, in addition to many boutique agencies and entrepreneurs. Learn more about how Muck Rack compares with other PR software.

About our company

Muck Rack is a product of Sawhorse Media, a technology company based in the heart of SoHo, New York City that’s also behind the Shorty Awards. We’ve been in business since 2008 and are funded by our customers. We believe in the power of technology, design and journalism.

Contact information

Muck Rack’s on email, Twitter, Facebook and Tumblr.

Sawhorse Media
588 Broadway #503
New York, NY 10012

Press and speaker requests

If you’d like to schedule an interview to a Muck Rack team member or send a speaker request, email us.


For horizontal designs, download Muck Rack’s web optimized logo or high resolution logo. For vertical designs, download our stacked logo.

Working at Muck Rack

We’re always on the lookout for talented web designers, front-end developers, software engineers, user experience designers, writers and salespeople. Meet our team and check out our jobs page.