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Our story
Muck Rack was founded in 2009 to connect journalists on social media. In 2011, the Muck Rack software platform was born, offering journalist profiles and a media database that gained a reputation for being the most accurate in the industry. Since then, Muck Rack has pioneered the concept of AI communications software, enabling thousands of communications teams to understand the narrative landscape, act quickly, and prove their value to the business.
Our solutions
AI Communications Platform
From media discovery and global monitoring to sentiment tracking and reporting, Muck Rack connects the entire PR workflow and turns signals into clear action.
Explore the platform
Generative Pulse
Generative Pulse gives PR and communications teams the power to understand and influence how AI platforms talk about their brand. It shows where your brand appears in AI-generated responses, which journalists and outlets shape those answers, and how your visibility compares to competitors across major LLMs like ChatGPT, Gemini, and Claude.
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Media Intelligence
With concierge-level insight and advisory support, our analysts elevate PR from a preactive function to a proactive, data-driven driver of strategy.
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Muck Rack for Journalists
Free, editorially verified tools that help journalists showcase their work, track impact and stay informed.
Explore journalist tools
Free resources for communicators and journalists
Muck Rack Daily
A digest of journalism, written by journalists, delivered to your inbox daily.
Muck Rack for Educators
Give students experience with tools used by thousands of journalists and PR professionals.
