Technology delivers news faster than ever. There’s never been more potential to tell your story to the public, yet most of the tools haven’t fundamentally changed since the first journalist directory named Bacon’s was mailed out in 1952. Press releases are aimlessly blasted out. Journalists are spammed because of antiquated media databases. PR pros get little response and can’t measure the effectiveness of their work. This has all made communicating with a wide audience harder than ever.
We decided to build Muck Rack after launching new products ourselves. Despite having a zero dollar marketing budget, we reached an audience of millions by building relationships with journalists who ended up covering them including the New York Times, BBC and Wall Street Journal. We needed a tool designed for how the media works today, not how it worked ten years ago. So we built it.
Today Muck Rack is trusted by top-tier journalists, global PR agencies and Fortune 500 companies, in addition to many boutique agencies and entrepreneurs. Learn more about how Muck Rack compares with other PR software.
Muck Rack is a product of Sawhorse Media, a technology company based in the heart of SoHo, New York City that’s also behind the Shorty Awards. We’ve been in business since 2008 and are funded by our customers. We believe in the power of technology, design and journalism.
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