Generative Pulse is integrated directly into Muck Rack’s PR platform, so your AI visibility insights flow naturally into the workflows you already use to find journalists, pitch stories, monitor coverage, and report on results.
Turn insights into action
Monitor coverage
Capture every mention across digital, broadcast, podcasts and print. Curation Engine uses AI to handle categorization, sentiment and tagging – so your coverage is organized and ready for analysis, with minimal manual cleanup.
Analyze trends
Go beyond basic metrics to analyze sentiment and key message pull-through, and identify top journalists and topics (using proprietary AI).
Measure your share of voice
See how your brand stacks up against competitors. Refine your strategies and track change over time.
Visualize your data in real time
Create stunning, interactive PR dashboards that update in real time. Start with templates and customize.
Tailor reports to your audience
Prioritize key metrics and craft a narrative that resonates with stakeholders.
Present with confidence
Convey the value of your PR efforts through polished presentations that include your logo and brand colors.
Generative Pulse By Muck Rack
AI-powered reporting built on the most trusted media database
Connect activity to outcomes
Muck Rack automatically logs your team’s activities for simpler collaboration. See how often they engage in media outreach, maintain media lists and update contact notes.
Report on your specific goals
Set up automated dashboards and reports that relate to your goals, like reach, share of voice, sentiment and key message pull-through. Add custom data like campaign, media strategy, people mentioned and more.
Uncover insights to drive strategy
Surface prominent topics related to your coverage to understand conversations and trends around your business better so you can identify media opportunities, steer the conversation around your brand and track potential reputational threats.
Share executive-ready presentations
Easily create branded, interactive reports that highlight your PR outcomes. Stakeholders can explore detailed insights through engaging graphs and charts.
Send customized newsletters
Quickly compile relevant articles into a newsletter with your brand’s logo and colors, and add context about a campaign. See analytics to know who’s engaging.
Need an extra hand? Muck Rack offers Media Intelligence Services
If you’re a Brand Premier customer, our Muck Rack Media Intelligence Services team can partner with you to provide insights on your reputation and coverage through curated newsletters, analytics reports and executive digests.
Track PR metrics that matter to you, including
Impressions
Measure exposure and brand visibility.
Reach
Essential for understanding audience size.
AVE
Vital for showcasing PR’s monetary impact.
Share of Voice
Highlights a brand's dominance in the market.
Sentiment
Crucial for managing brand reputation.
UVM
Assess online engagement and influence.
Media Outlets
See top outlets covering a brand.
Engagement
Shows how audiences interact with your content.
Placements
Evaluate visibility across key channels.
Improve your strategic PR decisions
More resources for comms pros
Fundamentals of Media Measurement
Learn how to measure your earned media efforts.
Guide to PR measurement
Understand essential PR KPIs, how to measure them, and how to report on them to show the value of PR.
The State of PR Measurement
Understand how comms teams measure success, prove impact and adapt to new technologies like AI and Generative Engine Optimization.
Hear from our customers
“Muck Rack has proven essential for helping my team find new opportunities.”
Emily Reardon
“Muck Rack is to PR platforms as Netflix is to Blockbuster.”
Ellen Murphy, Senior Vice President
“Muck Rack lets you focus on strategy—not tedious tasks”
Sam Brewer, Associate Director of External Relations
“Before Muck Rack, I spent three hours putting together the daily report. Now, it takes half that time.”
Rachel Klintkasis, Communications Specialist
“Muck Rack helps us find journalists we haven’t been introduced to yet.”
Hope Arcuri, Senior Communications Officer
FAQs about PR Reporting and Analytics
How does Muck Rack ensure data accuracy in reports?
Muck Rack has the most accurate and up-to-date media database, ensuring every report is grounded in reliable data. Our platform continuously updates to reflect the latest media coverage, providing you with insights you can trust.
Can I tailor Muck Rack reports for different stakeholder needs?
Yes, Muck Rack’s reporting tools are highly customizable, allowing you to create reports that cater to specific audiences. Whether it's detailed data for your PR team or quarterly reports for executive stakeholders, you can easily adjust the depth and presentation of your reports.
Can I export and share data and reports?
Absolutely, it’s very easy to export data and reports in the format you need. You can export your Coverage Reports, dashboard widgets, and presentations in multiple formats such as Excel, PDF, PNG, or JPG.
What kind of support does Muck Rack offer for utilizing its PR reporting tools?
Muck Rack is known for award-winning customer service. From onboarding sessions to Muck Rack Academy to ongoing customer support, we’re here to help you get the metrics and reports you need.
How quickly can I generate reports for unexpected meetings or presentations?
With Muck Rack, generating a report is quick and straightforward, even for unexpected requests. Our intuitive platform allows you to create and customize reports in just a few clicks, ensuring you’re always prepared to present your PR achievements.
How is Muck Rack Reporting different from other PR reporting tools?
Muck Rack’s reporting stands out from other PR reporting tools by providing a comprehensive and integrated platform that connects media outreach, coverage tracking and reporting. It combines powerful AI and machine learning to deliver advanced insights, helping PR professionals better understand their media coverage and its impact. This holistic approach offers a more efficient and insightful reporting experience compared to other tools, making it easier to track key trends, measure results, and showcase outcomes to stakeholders.
Does Muck Rack have an API I can use to send data to my internal systems?
Premier customers with the API add-on can programmatically access article and broadcast data from saved searches for off-platform use, enabling them, through a custom implementation they manage, to automatically request and receive results for use in internal systems (e.g. Snowflake) or BI tools (e.g. Power BI, Tableau), instead of manually exporting and importing data.
Learn more about Muck Rack's API here.
