FAQ
Which platforms are supported for social listening?
You can monitor mentions, engagement and sentiment across X (formerly Twitter), Facebook, Instagram, YouTube and TikTok.
Can I monitor my organization’s own social profiles?
Yes, absolutely. You can monitor essential engagement metrics across all your social accounts in real time, including X (formerly Twitter), Instagram, YouTube, Facebook, TikTok, and LinkedIn. Some networks like LinkedIn require you to authenticate your profile by entering your credentials.
What is the difference between social listening and social media monitoring?
The terms are sometimes used interchangeably, and both involve paying attention to the voice of the customer across social media platforms, but there are some significant differences to keep in mind.
- Social media monitoring is typically more reactive and involves looking at specific brand mentions. It can be useful for quickly responding to any negative sentiment, but it doesn’t give you a big-picture view of what people are saying about your brand or industry.
- Social listening, on the other hand, gives you a complete overview of all online conversations related to your brand, products, industry, and competitors. This holistic approach provides valuable insights that can help you make strategic decisions about your communications, marketing and social media strategy.
In short, if you want to stay on top of the latest trends and see what people are saying about your brand over time, you need a social listening strategy.
