Competitive Intelligence
Track competitor narratives across news, social and AI-generated answers, then turn those insights into smarter strategy, all from one connected platform.
The old playbook can't keep up
The old PR playbook
Competitive tracking lives in spreadsheets or Slack channels
Share of Voice lacks context
AI-generated answers mention competitors, but not your brand
Reporting takes days and still leaves leadership with questions
Global teams operate in silos across regions and tools
The Muck Rack way
One unified platform to track competitors across news, social, and AI answers
Benchmark performance with Share of Voice, sentiment, and topic ownership
Generative Pulse reveals how you and competitors appear in AI answers and what sources influences them
Real-time dashboards and analyst-led Insight Reports with clear next steps
AI-powered alerts that surface narrative shifts so you can act first
From signal to strategy in three steps
1. See the full competitive landscape
Understand how competitors show up across news, social, podcasts, newsletters, and LLMs.
- Entity-level sentiment and topic analysis
- Competitive benchmarking dashboards
- Narrative risk and opportunity detection
- LLM visibility, sentiment, and model-level trends
2. Connect insight to action
Insight means nothing without execution.
- Identify the journalists influencing competitor narratives
- Build targeted media lists in minutes
- Draft and optimize pitches with AI Agents
- Distribute press releases and track engagement
- Monitor impact in real time
3. Prove and refine your advantage
Turn competitive tracking into strategic influence.
- Share of Voice and sentiment over time
- Topic-level and message pull-through analysis
- LLM Visibility Score and citation tracking
- Executive-ready Presentations and dashboards
- Media Intelligence Insight Reports with analyst guidance
The results that matter
9 key metrics
to benchmark your brand against the competition, from SOV to sentiment to reach.
10 competitors
benchmarked per widget, track SOV, sentiment, and coverage across your full competitive set in one view.
Only 40%
of PR pros measure share of voice. See what they're missing.
Built for every competitive landscape
Technology & SaaS
Benchmark against fast-moving rivals in a crowded market. Track product launches, funding announcements, and shifting analyst narratives.
Healthcare & Pharma
Monitor competitor clinical milestones, regulatory coverage, and reputation shifts in a high-stakes, highly regulated environment.
Financial Services
Track how peers are positioned on trust, innovation, and ESG narratives across news, social, and AI answers.
Government & Public Sector
Stay ahead of policy narratives, agency positioning, and public perception in a landscape shaped by media cycles and political context.
Navan tracks competitive positioning through a high-profile IPO
How Navan uses Muck Rack
Navan's comms team relies on Muck Rack to benchmark coverage against competitors, monitor real-time media mentions across global outlets, and deliver executive-ready reports that show how the brand is tracking against goals.
"It's really helpful to see how we're stacking up against our competitors and identify key differentiators we can focus on more in the future." —Marissa, Communications, Navan
FAQs about competitive intelligence
What does competitive intelligence include in Muck Rack?
Competitive intelligence includes benchmarking dashboards, Share of Voice, sentiment analysis, topic clustering, narrative detection, LLM visibility tracking through Generative Pulse, and analyst-led Insight Reports.
How is this different from basic media monitoring?
Muck Rack goes beyond keyword tracking. We use AI to surface coverage that’s contextually relevant — reducing false positives and eliminating the need to constantly adjust your searches.
Can Muck Rack track how competitors appear in AI-generated answers?
Yes. Generative Pulse shows where your competitors appear in AI-generated responses, which journalists and outlets influence those answers, and how your visibility compares across major LLMs.
Does Muck Rack offer analyst support?
Yes. Media Intelligence pairs AI-powered scale with expert human analysis. Our analysts deliver curated digests, executive briefs, and customized reports with clear recommendations.
Can Muck Rack integrate with existing reporting?
Yes. Dashboards, Presentations, and exports are designed for executive and board-level reporting, making it easy to align communications with business priorities .
