Muck Rack for PR Tech Teams
Your tech is complex. Your PR shouldn't be.
Why leading tech PR teams choose Muck Rack
Anticipate risk & opportunity in real time
Tech brands operate under constant scrutiny—from product flaws and exec missteps to data breaches and AI controversies. Muck Rack helps you spot reputational risk and real-time opportunities the moment they emerge, across online, broadcast, print, social media and podcast channels. Monitor sentiment shifts and keyword trends so you can respond early and with confidence.
Navigate a fragmented tech media landscape
Whether you're looking for trade journals, business reporters or emerging influential voices, Muck Rack lets you identify and engage the right voices covering AI, cybersecurity, SaaS, and more, even as traditional beats blur. With real-time insights into what they’re writing, saying, or sharing, you can tailor outreach that’s timely and on-target.
Connect PR strategy to real business outcomes
In a metrics-driven market, tech PR needs to show its value. With Muck Rack, you can turn media coverage into clear reporting that ties to pipeline, investor buzz, product adoption, or market leadership. From intuitive dashboards to export-ready reports, it’s easy to give every stakeholder—from founders to GTM teams—the visibility they expect.
Social Listening for Tech PR
Muck Rack’s Social Listening lets you tap into real-time conversations about your tech brand. By integrating social insights with media monitoring, you’ll understand your audience better and shape your PR strategy proactively.
How Zapier uses Muck Rack to research and identify who to pitch
“One of the things we like about Muck Rack is we can usually find the right reporters by being creative about how we search. It helps us find journalists we haven't been introduced to yet."
—Steph Donily, Head of Communications at Zapier
Resources for Tech teams
Is Muck Rack easy for my team to learn and use?
Yes—teams from consumer tech startups to enterprise hardware providers find Muck Rack intuitive and straightforward. Even interns and junior staff can quickly start monitoring media and creating impactful reports.
How often do you update the database?
We aim to review every listing annually and we make hundreds of thousands of updates every year. Plus Muck Rack's database is always growing. We're proud to have a team of over 100 people all over the world working tirelessly to review and update outlet and journalist listings. We leverage our network of PR professionals and journalists as well as social media updates, industry news, and pitch bouncebacks among other signifiers to know when a journalist has changed jobs.
Can I tailor Muck Rack reports for different stakeholder needs?
Yes, Muck Rack’s reporting tools are highly customizable, allowing you to create reports that cater to specific audiences. Whether it's detailed client data or quarterly reports for executive stakeholders, you can easily adjust the depth and presentation of your reports.
