Explore our resource center specifically curated for journalists. Discover original research and in-depth analysis on media trends as well as journalism tools and networks.
2. Find and claim your profile
If a profile matching your name or bylines exists, Muck Rack will prompt you to claim it. You can also use your work email, or X account, to help match it.
Need help claiming your profile? Our Editorial team is available to assist in the chat box on the Muck Rack website if you run into issues along the way.
3. Customize what you want shown
Once claimed, you can edit your bio, topics you cover, outlets, contact preferences and more.
💡A few things to know
Claiming your profile doesn’t change how you work. There’s no posting, no promotion and no obligation to engage. You stay in control of what’s shown and how, or if, you’re contacted through pitches.
Once your profile is claimed, you have access to an up-to-date record of your reporting, control over your professional information and Muck Rack’s suite of free tools for journalists.
Research and tools for working journalists
Explore the people, topics and media making news
Muck Rack’s media database combines cutting-edge technology with expert editors to deliver accurate data on millions of people, outlets, articles, podcasts, broadcasts and more. Verified journalists get complimentary access.
Why journalists love Muck Rack
A living archive
Your reporting is continuously indexed across the web, creating a complete and current record of your work—even when you’re on deadline.
Impact intelligence
See how your stories travel: who’s sharing them, where they’re being cited and how they’re resonating across the industry.
Try it for free
Fewer irrelevant emails
Define your topics and Pitch Preferences clearly, so sources know what you cover and what you don’t.
Set your pitch preferences
Career portability
Your clips and data stay with you. Muck Rack provides a durable home for your work, independent of any single outlet or role.
Our Editorial team
Our team of humans manages Muck Rack’s database of journalists and works with journalists directly to support a strong and free press.
FAQs
How do I claim or create a journalist profile on Muck Rack?
To claim or create a journalist profile on Muck Rack, start by visiting the Muck Rack website and either log in to your existing account or create a new one by clicking here.
If your profile already exists, you can claim it by logging in and choosing to claim using your X handle or email address. If you don't have a profile, you can create one by providing your professional information, including your work history, social media links, and contact details. Once your profile is submitted, Muck Rack’s editorial team will review it for verification.
If you have any issues with the above, message our team via the chat and we’ll help get you set up!
What are the benefits of having a verified profile on Muck Rack?
A verified profile on Muck Rack signifies that you meet the criteria set by Muck Rack's editorial team as a full-time journalist. This verification provides credibility and access to advanced features, including tools for monitoring media coverage, analyzing trends, and networking with other journalists. The green verified badge also helps you stand out to potential employers, editors, and PR professionals.
How do I get verified as a journalist on Muck Rack?
To get verified on Muck Rack, you need to log in to your account and submit a verification request. Muck Rack's editorial team will review your submission against their criteria, which include having recent work and maintaining an active presence in the media industry. The verification process ensures that only legitimate journalists receive the verified badge, enhancing the trustworthiness of the platform.
Is there any cost associated with creating or claiming a profile on Muck Rack?
No, creating or claiming a journalist profile on Muck Rack is completely free. Muck Rack offers its core services to journalists at no cost, providing tools and features to help you manage your online presence, stay informed about industry trends, and connect with other media professionals. Access to advanced features is available to our verified journalists.
How can I maximize the benefits of my Muck Rack profile?
Here are some of the ways to get the most out of your free Muck Rack profile:
- Upload a good photo, fill in your bio, and link out to your socials and sites
- Choose your preferred contact email and phone number for PR pitches
- Fill in your contact preferences and call out what you do and don’t cover
- Be sure we’re monitoring your publications to automatically pull in new digital coverage
- Highlight your best work via the Portfolio section - even multimedia and print!
- Get verified!
- Use Who Shared My Link to see who has shared and seen your work
- Leverage Muck Rack’s powerful search engine to identify competition and see how certain topics are being covered. You can also set up news alerts and see trending stories!
- Use Trends to see how coverage of a certain topic trends over time.
- Keep track of the industry. See who’s changing jobs, subscribe to the Muck Rack Daily newsletter, and scan our jobs board!
What is Muck Rack and how does it support journalists?
Muck Rack got its start in 2009 to connect journalists on social media. It quickly became very popular, with more than 10,000 journalists requesting to be added to the site in the first year. Today, tens of thousands around the world use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.
How long does it take to set up a Muck Rack portfolio?
Setting up a Muck Rack portfolio is a quick and straightforward process. Most journalists can create a complete and professional-looking portfolio in less than an hour. The platform’s user-friendly interface allows you to easily add your work, customize your profile, and specify your coverage topics. And even if you’re having trouble, Muck Rack’s editorial team is available to help out with any questions or concerns you may have.
How does Muck Rack work with PR professionals?
We want journalists to receive the most relevant and timely pitches from PR pros who use our platform. That means the more accurate our journalist profiles, the better the pitches. Claim your profile, set your pitch preferences and update your preferred contact information to help PR professionals understand how you like to work.
Community and professional support
The State of Journalism
Our annual data-driven report on the biggest trends, challenges and opportunities shaping modern journalism.
Muck Rack Daily Newsletter
A weekday briefing with the latest media industry news, insights and reporting trends.
Journalist Help Center
Practical guides, FAQs and best practices to help journalists get the most out of Muck Rack.
Journalist Trauma Support Network
A global network offering mental health resources and peer support for journalists covering traumatic events.
Local Journalist Index
The Local Journalist Index reveals where local journalism thrives — and where it’s disappearing — across the United States.
Legal Resources for Journalists
Essential resources and tools to help journalists understand their rights and protect their work.
Find journalism jobs
Muck Rack’s Job Board provides a comprehensive list of opportunities from top media job boards and associations, curated by our team of experts.
Our partnerships
We work alongside journalism organizations to support the profession and the people who power it.
