Criteria for Journalist Verification

The green verified badge on Muck Rack lets people know that a journalist profile page is authentic and that the information will be maintained by Muck Rack’s editorial team.

Anyone can create a Muck Rack profile and portfolio. Click here to get started.

We verify a selection of journalists for inclusion in our directory. Below is the criteria used to evaluate people for inclusion in Muck Rack's directory.

To get started, create your account, add links to any other social media profiles and fill in your biography. Then request the publication(s) and/or beat(s) you'd like to be verified with. Uploading several recent portfolio pieces will not guarantee verification, but is helpful. A Twitter account is not required to have a Muck Rack profile, but it is also encouraged.

Each request and account is verified by actual humans, and decisions are made at our discretion. If you're not verified, you can still enjoy Muck Rack's free portfolio tool to showcase your best work, along with any other free Muck Rack tools.

Be a professional journalist

This means you are a full-time journalist or producer employed by a verified, recognized media outlet and/or a freelancer who has current bylines. As much as we appreciate their hard work, Muck Rack doesn’t currently verify: analysts, business executives, interns, researchers, fact-checkers, undergrads, journalism students, librarians, non-practicing professors, instructors, or academics, independent bloggers, public relations or marketing professionals, media consultants, salespeople, or anyone posing as a journalist.


Freelancers must work primarily as journalists to be included. To support your submission, we encourage you to include several links to examples of professional journalistic work you produced, wrote, or edited within the past 30 days. Self-published work or writing for outlets that lack journalistic standards will not count.

If you'd like to be listed as a contributor at a particular outlet, you must have a long-term contract or relationship with that news outlet. Submissions from writers for blog-oriented sites that feature content from non-reporters will only be considered if the person is a professional journalist listed in the masthead. Media outlets are verified and added to Muck Rack as sources at our discretion.

One Twitter account per person

If you are a journalist with multiple Twitter accounts, congrats! You must be a master tweeter. However, we can only include one of them in Muck Rack. If you have a preference, please let us know.

We do not list general Twitter accounts such as @cnn or @nytimes on personal profiles. Accounts managed by two journalists whose names are included in the Twitter bio are admissible.

Tweets must be relevant

Here comes the subjective part. We’re not fans of autofeeds or bots since we’re humans. If an account violates Twitter’s rules, we will not include it in Muck Rack. Learn more about Twitter’s rules.

Work for a news outlet

For us, the size of the audience doesn’t matter as much as the quality of the journalism at a media outlet. The following are not considered media outlets on Muck Rack: press-release distribution services, vanity publications, self-published blogs, shopping sites, marketing ploys, college or university news divisions, corporate newsrooms, professional organizations’ publications, media produced by a church or religious group, media produced by political groups.

We do list nonprofit media outlets as long as journalism is the primary aim. We also list foreign outlets whose journalists meet the rest of the criteria outlined on this page. If you're unsure whether an outlet meets the criteria, please contact us.