Criteria for Journalist Verification

Everyone can now create a Muck Rack journalist profile and portfolio! Click here to get started.

A selection of journalists are verified by our editors and included in our directory by publication and/or beat. Below is the criteria used to evaluate Twitter accounts for inclusion in Muck Rack's directory.

To get started, you'll need to create your journalist profile and upload several recent portfolio pieces. Then you'll be able to request which publication and/or beat you'd like to be verified with.

Each account is checked by actual humans, and additions are made at our discretion. There are always exceptions and special cases so if you have questions about an add request, please contact us. If you're not verified with a beat or publication, you can still enjoy Muck Rack's free profile and portfolio tool that showcases your best work along with other Muck Rack tools.

Be a professional journalist

This means you are a journalist employed by a recognized journalistic outlet or a freelancer who has current bylined work. Or both. Much as we appreciate their hard work, Muck Rack doesn’t admit: business executives, interns, researchers, fact checkers, strictly production staffers, undergrads, journalism students, librarians, non-practicing professors, instructors, or academics, public relations professionals, media consultants, salespeople, and anyone posing as a journalist. We check.


Freelancers must work primarily as journalists to be included. Our editors can check Google News and similar services for your name, but those sources have limitations. To support your submission, we encourage you to include several links to examples of professional journalistic work you produced, wrote, or edited within the past 30 days. Self-published work or writing for outlets that lack journalistic standards will not count.

If you'd like to be listed as a contributor at a particular outlet, you must have a long-term contract or relationship with that news outlet. Submissions from writers for blog-oriented sites that feature content from non-reporters will only be considered if the person is a professional journalist listed in the masthead. We communicate regularly with social media editors about their Muck Rack lists and ultimately defer to their wishes about who to include. Media outlets are added to Muck Rack as sources at our discretion.

The account must belong to a clearly identified person

We do not add general Twitter accounts such as @cnn or @nytimes. Accounts managed by two journalists whose names are included in the Twitter bio are admissable.

Tweets must be relevant

Here comes the subjective part. Personal tweeting is great but we won’t add an account if all the tweets are entirely off-topic. We’re not fans of autofeeds since we’re humans. If an account violates Twitter’s rules, we will not include it in Muck Rack. Learn more about Twitter’s rules.

Accounts must be in English

In the future there may be Muck Rack sites featuring journalists who tweet in other languages, but at this time the site is designed for tweets in English.

One account per person

If you are a journalist with multiple Twitter accounts, congrats! You must be a master tweeter. However, we can only include one of them in Muck Rack. If you have a preference, please let us know.

Work for a news outlet

For us, the size of the audience doesn’t matter as much as the quality of the journalism at a media outlet. The following are not considered Muck Rack news sources: vanity publications, self-published blogs, shopping sites, marketing ploys, student-run outlets, college or university news divisions, professional organizations’ publications, media produced by a church or religious group, media produced by political groups.

We do list nonprofit media outlets as long as journalism is the primary aim, not advocacy. We also list foreign outlets whose journalists meet the rest of the criteria outlined on this page. If you're unsure whether an outlet meets the criteria, please contact us.