Media Pitching
Find the right journalists, send targeted pitches and prove what drives coverage in one connected platform.
AI-Powered Pitching
See how your outreach turns into coverage
When you pitch in Muck Rack, coverage is automatically detected and confirmed as Pitch Placements with links to the exact articles. Track results over time and see how outreach influences coverage and AI visibility.
Build targeted media lists faster
Describe the journalists you want to reach and Media List Agent recommends contacts based on what they cover, powered by trusted, verified data. Refine your list and move from research to outreach with confidence.
A connected outreach workflow
Find the right journalists
Media List Agent helps you find the right journalists using trusted data to move from research to outreach faster.
Improve your media list
Get recommendations on who to include and remove so your pitch reaches the right journalists.
Personalize every pitch
Write once, then tailor each pitch to the right journalist. Add formatting, attachments and personalized details with tracking built in.
Stay aligned with your team
Assign owners, add notes and track conversations in one place. Keep your team coordinated and avoid duplicate outreach.
Send on your schedule
Send pitches when you’re ready or schedule for later. Track opens, clicks and replies so you know when and how to follow up.
Prove your impact
See which pitches turn into earned coverage with no manual tracking. Understand what drove results and share insights with Dashboards and Presentations.
Inbound Media Manager
Manage inbound media requests in one place.
Track incoming requests, see the full conversation alongside journalist profiles and respond with confidence. Assign ownership, collaborate with your team and keep opportunities moving.
Resources for comms pros
Guidebook to Pitching
How PR tools like press releases and pitches are evolving for GEO
AI agents for PR pros: What they are and how to use them
Hear from our customers
“Muck Rack has proven essential for helping my team find new opportunities.”
Emily Reardon
“Muck Rack is to PR platforms as Netflix is to Blockbuster.”
Ellen Murphy, Senior Vice President
“Muck Rack lets you focus on strategy—not tedious tasks”
Sam Brewer, Associate Director of External Relations
“Before Muck Rack, I spent three hours putting together the daily report. Now, it takes half that time.”
Rachel Klintkasis, Communications Specialist
“Muck Rack helps us find journalists we haven’t been introduced to yet.”
Hope Arcuri, Senior Communications Officer
FAQs
How can I personalize media pitches at scale without sacrificing quality?
Effective media pitching requires moving beyond basic mail merges to personalize elements like subject lines, copy, and attachments for each journalist. Using a unified platform with an integrated media database allows you to tailor outreach efficiently, ensuring your pitches resonate with individual reporters. This approach helps reduce bounce-backs and frees up time to focus on crafting high-quality, relevant stories.
What is the best way to track the success of a media pitch?
Don’t wait for a reply or coverage to appear. Track opens, clicks, and media placements. With real-time analytics and dashboards, you can see how your outreach performs and which pitches lead to coverage. This data-driven approach helps you understand what's working, demonstrate the impact of your efforts, and refine your strategy for future campaigns.
How can I streamline the process of finding and pitching the right journalists?
Use tools that integrate journalist discovery with the pitching process itself. An all-in-one solution allows you to pitch directly from search results, media lists, or a journalist's profile, saving significant time and ensuring you're using up-to-date contact information. AI-powered features can also help surface the most relevant contacts for your story, increasing your confidence and success rate.
What is an effective strategy for managing pitch follow-ups?
Make it timely and personalized, acknowledging that journalists often manage busy inboxes. Use a PR platform to schedule and manage follow-ups. Keep your outreach organized to ensure that no opportunity is missed. This allows you to maintain momentum on a conversation without relying on manual reminders or cluttered spreadsheets, making the entire process more efficient.