From signals to action: Introducing Agents and advanced AI capabilities in Muck Rack

Media coverage has become the new measure of discoverability, putting communicators and PR teams at the center of brand visibility. That’s why we’re continuing to invest in AI that doesn’t just make your workflow smarter, but makes every part of Muck Rack work better together.

Today, we’re introducing the next generation of AI capabilities in Muck Rack that connect discovery, outreach, monitoring and reporting into one seamless cycle of intelligent action.

With tools like Pitch Coverage Detection, AI-Powered Trackers, GEO Sentiment and Visibility Scoring, and new agentic tools like the Pitch Assistant and Media List Builder, we're redefining what the integrated PR workflow looks like.

A seamless, connected workflow

Each of these new capabilities is built into the Muck Rack platform, creating a single, intelligent system where every action strengthens the next.

• Pitching is guided by live media insights.
  
• Monitoring is cleaner because it’s tied to outreach and reporting.
  
• Reporting is richer because attribution happens automatically.

With embedded intelligence, you can start anywhere in the workflow—whether managing media relations, monitoring coverage, securing placements or measuring results—and everything works together seamlessly to save time, reduce complexity and amplify impact.

The result: a connected, intelligent platform that makes every part of your workflow smarter, faster and more powerful.

Smarter tools that strengthen every step

These new capabilities join Muck Rack’s growing suite of AI-powered features—like Spike Alert Summaries, Recommended Journalists and AI Media Brief Assistant—already helping thousands of PR teams streamline their work and achieve better outcomes. Now, with embedded intelligence embedded across the platform, each tool informs and enhances the next: pitching gets sharper, monitoring gets cleaner and reporting becomes more insightful.

Our goal is simple: make communications clearer, faster and more impactful by giving every Muck Rack customer one connected, AI-powered experience. From generating coverage and managing risk to proving the value of PR to the business, Muck Rack’s AI suite combines unmatched media data with world-class technology—reinforced by analysts, editors and customer support teams who ensure nuance, accuracy and credibility.

What’s new

Detect coverage from pitches
Automatically identify when a pitch generates earned media and instantly surface results to share with stakeholders, linking efforts to impact. Now, coverage data seamlessly flows into Coverage Reports and Dashboards closing the loop between outreach and measurement.

AI-Powered Trackers
Focus on the right journalists and cut through irrelevant coverage, so every pitch and monitoring effort delivers more impact. Smarter filters and topic tracking connect directly to alerts, giving you real-time clarity on what’s driving conversations around your brand.

AI Summaries in Alerts (coming soon)
Instantly understand what’s happening in coverage without digging through countless clips. AI automatically summarizes key points, saving hours and giving you context you can act on immediately.

Agents

AI-Optimized Pitch Recipients (coming soon)
You focus on writing your pitch and our AI evaluates every journalist in our database and shortlists the most relevant recipients for you. That means faster list-building, fewer mismatches and stronger relationships that lead to better coverage.

AI Media List Builder (coming soon)
You set your campaign goals and media strategy, and our AI builds a tailored list in minutes, aligning contacts by topic, location and keywords. Smarter targeting means more impactful storytelling.

Boolean Builder (coming early 2026)
Describe what kind of coverage you want, and our AI turns that into a precise Boolean query—no manual strings required. Find the most relevant results instantly, without the complexity.

Generative Pulse: Visibility where it matters most

Generative Pulse now shows how often your brand appears in generative AI answers, how sentiment shifts, and how visibility changes over time across ChatGPT, Gemini and Claude.

• Visibility Score: See how often your brand appears in AI-generated answers compared to others, with heat maps that make discoverability easy to scan and share.
  
• Visibility Over Time: Track how visibility changes over time, spot trends and tie spikes to campaigns or news cycles.
  
• Brand Mention Sentiment: Understand tone, identify risks early and prove when PR efforts are improving sentiment backed by exportable, leadership-ready reports.

Together, these insights turn Generative Pulse into a true visibility engine, helping brands understand not just where they stand, but why.

Ready to streamline your PR workflow and showcase the value of earned media in your business?