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An up-to-date solution for finding relevant journalists worldwide

Helena: Outreach to relevant journalists from high quality publications. Build long term relationship with journalists as well, and I think that's why Muck Rack is so good because it gives us enough information to start the conversation and be more personalized in the type of outreach we we do.

And, obviously, this will give us the opportunity to secure links for for our clients from high quality publications around the world. Again, that's something that for us is really important, and it's something that Muck Rack is really good at. We're solid across different markets and it gives us the opportunity as well to reach out to these new contacts.

Personalized pitching made easy

Sandra: Muck Rack helps us do personalized outreach in a much less time-consuming and effective way because with all of the previous tools we were using, pretty much the only way to to alter an email that you would be sending to one contact but you also wanted to send to loads of others would be to just take them out separately and then schedule something totally independent for them.

But Muck Rack is able to actually allow us to quickly amend something before it goes out even if it's within a list of many people. It's to actually tailor something for one person in that list which is something we actually never had before.

Important journalist information, all in one place

Sandra: It seems like a small feature but I think we really lacked it in other databases that we had previously was an integrated way on the database to view coverage history done by journalists and actually be able to see, without going to another page or without having to find it separately, what they have produced. And be able to search within that as well. That's why Boolean is is great, because we actually can search their coverage history.

And, lastly, now that I've mentioned Boolean, it is just very very tailored and you can build it however you want. So we can refine the searches as as much as we need to find exactly what we want and we're looking for for our clients.

PR win: Using Muck Rack to secure national and regional coverage

Helena: We had an idea during summer this year. It was very hot, and we thought, well, it could be interesting to learn which are the most the hottest tube lines in London. So we reached out to TFL, with a freedom of information request and requested information on temperature of each tube line and how often they're cleaned and other factors that can affect how hot they are or how clean they are. And we managed to get two campaigns from there. So one was the hottest TFL tube lines, and the other one was the cleanest TFL tube lines.

And this gave us an opportunity to reach out to journalists with this unique data.

We got, so far, thirty plus links including Time Out, a lot of nationals such as Metro, some regionals as well.

With Muck Rack we managed to conduct a tailored outreach to regional publications around the tube lines and the areas of London and get these unique links that normally we would not get with a normal digital PR story.

So it gives us an opportunity again to be niche, I think, and find this unique context that we would not find out there.

Real-time, automated Alerts

Sandra: The Boolean operator allows you to search for links within an article. As soon as an article has that link, it will show up in the results, which is perfect for us because that's what digital PR is about. We want our clients to be linked in an another site. So that has really been a great feature for us because we can just automate that and create an alert for a search for a particular campaign. And we can just leave it and it will send us alerts on when we have new coverage, which is really great because that is something that pretty much everyone in the team has to do every single day. And, you know, they might be trying to look for and check for coverage from multiple campaigns.

So being able to have this feature is really great because not only can we find links or articles that have linked to our client for a specific campaign we can also find just coverage that isn't linked, which happens frequently for us too. A crucial step for us to do is to send conversion emails to contact those journalists that have published without linking to our client to please ask them to link to our client. Having the alerts just takes a lot of work out of that and also helps us jump on those conversion emails in a in a much more timely fashion.

Newsjacking opportunities

Helena: The great thing about the alerts is that we can monitor newsjacking opportunities about specific topics. So for example, the Autumn Budget that was released in the U.K. was really good because we could monitor specific keywords and see the news about it really quickly as well. So I think the for newsjacking opportunities has been really good as well.

The power of customizable Alerts

Sandra: Muck Rack's Alerts are you build-it-yourself. It's not just like you put in a vague keyword and have to just look at everything that comes in for that alert.

But Boolean can be so, so specific and you can specific and you can build it exactly with your keywords, your limitations.

And it is highly customizable so you're not just looking at keywords. You can look for links.

You can look for people's names, etcetera, or all of these things together which is even better. And, so like I said, Muck Rack’s Alerts can be tailored to exactly what you're looking for and effectively filter out the irrelevant results, so that whatever you see is so highly personalized.

And with that it's also highly customizable. You can change an existing Alert, tweak it a little bit, you can remove it entirely and it's and you can just do that literally anytime you want.

Using Muck Rack for research, trending topics and more

Sandra: One of the things that we've realized is really important for us to do is to basically be in tune with the news and the trending topics that are going on within our clients' niches. Because we have so many different clients from different backgrounds, we're often faced with a new totally new market that we have no idea about.

It's really important to actually know what the journalists are talking about in within those different sectors. So the alerts feature has been really great in helping us be able to do that because, you know, oftentimes we're entering into something like something I've worked on previously was car insurance, and I just have no idea about anything about that.

It's been really great to have the Alerts feature where you can build, kind of a search, for the news, well, press coverage within that sector and actually have it just come in your email without having to manually and take time to check it every single day. It just comes in your inbox and you can have a really quick look and you are much more in tune with what's going on.