Powered by Muck Rack Media Intelligence, Curation Engine connects directly to the full suite of analyst-led services: Measurement & Insight Reports and Executive Digests. Clean monitoring feeds smarter analysis. Smarter analysis drives better decisions.
A new standard for media monitoring
Only the coverage that counts
Your team shouldn't spend their morning deciding what’s relevant. Curation Engine filters out the noise automatically, so every article in your report is there for a reason and nothing important slips through the cracks.
Know what deserves your attention
A 5,000-word feature hits differently than a passing reference in a roundup. Curation Engine tells your team which stories are likely to shape perception.
Sentiment you can actually report on
If everything reads as neutral, sentiment data isn't useful. Curation Engine understands how your brand is portrayed throughout a story, not just whether the overall story tone is positive or negative.
Your coverage organized the way you think
Competitor mentions, spokesperson coverage, campaign themes — all tagged and structured automatically.
Simple setup, smarter monitoring
1
We learn your world
The Muck Rack team aligns on what relevant coverage means for your organization: your brand, competitors, spokespeople, campaigns and sensitivities.
2
Curation Engine gets to work
Curation Engine reviews your mentions, and coverage is automatically approved or rejected and tagged for prominence, sentiment and relevance.
3
Our team stay in the loop
Muck Rack's award-winning team monitors performance and helps refine your results. You get the confidence of AI scale with the judgment of expert analysts behind it.
4
Your Coverage Report, ready to act on
A clean, structured report arrives with coverage categorized and visualized exactly the way your team needs it. No cleanup. No second-guessing. Just insight.
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Part of Muck Rack Media Intelligence
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Hear from our customers
“Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape.”
Matt Prince, PR & Brand Experience
“Muck Rack has the most robust media database on the market today.”
Nick Prevenas
“When PR pros see all the things Muck Rack can do they will become believers.”
Stephanie Matthews, Executive Director
“Reading Muck Rack Alert emails is a daily requirement for me. They keep me up-to-date on the topics that matter most to me.”
Mark Cuban, Businessman
FAQs
How is Curation Engine different from basic monitoring?
Automated tools show everything, including noise that is not relevant to your brand. Curation Engine filters your coverage to show only what matters specifically to you, adding human context and business relevance.
How does Curation Engine increase efficiency?
You’ll get clean Coverage Reports ready for analysis exactly when you need them. This frees your team to focus on strategy, not spreadsheets, saving you valuable hours. Simply put: spend less time chasing data and more time acting on it.
Can I customize Muck Rack Media Intelligence services to my team’s exact needs?
Yes, Muck Rack's Media Intelligence services are fully customizable and tailored to your business. We partner closely with your team to align on goals, identify key stakeholders, and define the KPIs that matter most. Muck Rack's AMEC-certified analysts craft each deliverable for its specific audience—whether it’s a report for the C-suite or a digest for internal comms—so each team receives exactly what’s relevant to them.
Do I need to be a Muck Rack customer to take advantage of Media Intelligence Services?
Yes, Muck Rack's Media Intelligence Services complement the platform, adding a layer of expert, hands-on support to meet the needs of complex enterprise brands.
