In our never-ending quest to make Muck Rack the go-to resource for media and communication professionals, we’re
always looking for smart, savvy people to share their expertise on our blog.
Interested in writing for Muck Rack? Awesome! Below are the answers to some frequently asked questions about
submitting a blog post for consideration to Muck Rack.
It’s easy! Send a brief email with your idea and outline of the post to Jessica Lawlor, Muck Rack’s Features
Editor at firstname.lastname@example.org.
But wait! Before you hit send on that pitch, please read the below FAQs.
Muck Rack is looking for guest contributors who work in the fields of public relations or journalism. You should be a strong writer (that’s a given!), forward-thinking and understand new technology and social media. Our writers aren’t afraid to showcase their personalities, take an unpopular stance or share ideas that make our readers look at the industry in a brand new way.
We’re looking for content from professionals of all experience levels, so whether you’re a VP or fresh out of college, we’d love to hear from you.
There are lots of benefits to writing for the Muck Rack Blog, including:
Muck Rack compensates verified journalists per post with the opportunity for a bonus for pieces shared to a certain target amount within two weeks of the publish date. (We monitor shares with our useful Who Shared My Link tool).
We’re looking for fresh, practical and compelling posts from those who work in the communications field. Muck
Rack posts are daring, smart and savvy; the content should demonstrate industry expertise and a deep
understanding of the relationship between PR, journalism and social media. Whether it’s a post about a new
social media trend, a how-to guide for PR pros or commentary on timely media news, Muck Rack is open to all
kinds of content from media professionals.
Sure! The most successful Muck Rack posts push the envelope and make readers think about the PR and journalism
industries in a new way. Here are a few of our recent favorites:
Oh, and be sure to take a look at our top 10 most popular posts of 2016 for even more examples of the kind of posts that work best for the Muck Rack audience.
Definitely. We’d love to hear your idea before you get writing to make sure it’s a good fit for Muck Rack.
Remember: do your homework! Be sure to familiarize yourself with Muck Rack before sending your pitch. Bonus
points if you create a Muck Rack profile (you’ll have to do this before your
post goes live anyway) and upload some of your favorite articles or blog posts that you’ve written for either
your own blog or someone else’s to your Muck Rack portfolio.
Keep your post between 500 and 800 words. Of course, there are always exceptions, but this is a good rule of
thumb for the Muck Rack Blog.
Absolutely...in fact, we require it! All posts should contain at least 2-3 links. We love when you link to Muck
Rack journalist profiles and other posts written for the Muck Rack Blog, but you are welcome to include outside
links or a relevant link to a post from your own blog.
Please write and submit your post through Google Drive’s documents feature. When you share your post with us, be
sure to give us editing power, so we can easily make changes.
Yes, we reserve the right to edit all posts submitted for consideration to the Muck Rack Blog. If your post requires major changes, we will loop you in and work together on edits. If your post needs minor edits, we may make the changes without notifying you.
This doesn’t happen frequently, but we also reserve the right to not publish your post if we decide it’s not a strong fit for the blog. You are then free to publish it elsewhere.
The blog post must remain exclusive to Muck Rack for 30 days. After that, you are free to republish your post, but make sure to note that the post originally appeared on Muck Rack.
Muck Rack has content partnerships with select media outlets who have the option to republish posts that originally appear on the Muck Rack blog. If your post is republished to one of these sites, your byline will be included and the post will link back to the original Muck Rack post with your full bio.
Jessica Lawlor, Features Editor