Write for Muck Rack

In our never-ending quest to make Muck Rack the go-to resource for media and communication professionals, we’re always looking for smart, savvy people to share their expertise on our blog.

Interested in writing for Muck Rack? Awesome! Below are the answers to some frequently asked questions about submitting a blog post for consideration to Muck Rack.

How do I pitch Muck Rack?

It’s easy! Send a brief email with your idea and outline of the post to Jessica Lawlor, Muck Rack’s Features Editor at jessica.lawlor@muckrack.com.

But wait! Before you hit send on that pitch, please read the below FAQs.

Who should write for Muck Rack?

Muck Rack is looking for guest contributors who work in the fields of public relations or journalism. You should be a strong writer (that’s a given!), forward-thinking and understand new technology and social media. Our writers aren’t afraid to showcase their personalities, take an unpopular stance or share ideas that make our readers look at the industry in a brand new way.

We’re looking for content from professionals of all experience levels, so whether you’re a VP or fresh out of college, we’d love to hear from you.

And of course, you should be familiar with Muck Rack. Create a profile, subscribe to the Muck Rack Daily, read the blog and connect with us on Facebook and Twitter.

What reach and exposure do Muck Rack Blog contributors get?

There are lots of benefits to writing for the Muck Rack Blog, including:

  • Social media promotion through Muck Rack’s channels with a total following of more than more than 106,000 people across Facebook and Twitter (@MuckRack and @MuckRackDaily) and Google+
  • Inclusion in the popular Muck Rack Daily e-newsletter, distributed to more than 61,000 journalists, PR pros and media executives every weekday and every other Sunday.
  • A two-sentence bio at the end of your post with a link to your Muck Rack profile and 1-2 links to your own blog, website or social media accounts.

Muck Rack compensates verified journalists per post with the opportunity for a bonus for pieces shared to a certain target amount within two weeks of the publish date. (We monitor shares with our useful Who Shared My Link tool).

What kind of content is Muck Rack looking for?

We’re looking for fresh, practical and compelling posts from those who work in the communications field. Muck Rack posts are daring, smart and savvy; the content should demonstrate industry expertise and a deep understanding of the relationship between PR, journalism and social media. Whether it’s a post about a new social media trend, a how-to guide for PR pros or commentary on timely media news, Muck Rack is open to all kinds of content from media professionals.

Can you give me a few examples of really well-written Muck Rack posts?

Sure! The most successful Muck Rack posts push the envelope and make readers think about the PR and journalism industries in a new way. Here are a few of our recent favorites:

America now has nearly 5 PR people for every reporter, double the rate from a decade ago

Tweets from real journalists: how not to pitch us

The 5 interactions this journalist has with PR pros

How the PR pitch will change

A PR pro answers 10 questions reporters were dying to ask

8 tips for handling media opportunities

Oh, and be sure to take a look at our top 10 most popular posts of 2016 for even more examples of the kind of posts that work best for the Muck Rack audience.

Should I pitch you an idea first before writing the post?

Definitely. We’d love to hear your idea before you get writing to make sure it’s a good fit for Muck Rack.

Remember: do your homework! Be sure to familiarize yourself with Muck Rack before sending your pitch. Bonus points if you create a Muck Rack profile (you’ll have to do this before your post goes live anyway) and upload some of your favorite articles or blog posts that you’ve written for either your own blog or someone else’s to your Muck Rack portfolio.

How long should my post be?

Keep your post between 500 and 800 words. Of course, there are always exceptions, but this is a good rule of thumb for the Muck Rack Blog.

Should I include links to other websites or blog posts in my post?

Absolutely...in fact, we require it! All posts should contain at least 2-3 links. We love when you link to Muck Rack journalist profiles and other posts written for the Muck Rack Blog, but you are welcome to include outside links or a relevant link to a post from your own blog.

How should I submit my post?

Please write and submit your post through Google Drive’s Documents feature. When you share your post with us, be sure to give us editing power, so we can easily make changes.

Any tips for submitting posts?

  • Please draft a headline for your post. We may change it, but we’d love to hear your suggested blog title.
  • Consider formatting your post using bullets, a list or subheadings to break up the text for easy reading.
  • One space between sentences, please.
  • Muck Rack’s style is authoritative, but conversational. Don’t be afraid to show personality in your writing.
  • Keep first-person references to a minimum.
  • Please suggest an image to support your post- you can submit an original image or provide one from a free site with appropriate photo credit.
  • Include a two-sentence bio at the end of your post. Please include a link to your Muck Rack profile and feel free to include 1-2 links to your own blog or social media accounts.

Do you edit submitted posts?

Yes, we reserve the right to edit all posts submitted for consideration to the Muck Rack Blog. If your post requires major changes, we will loop you in and work together on edits. If your post needs minor edits, we may make the changes without notifying you.

This doesn’t happen frequently, but we also reserve the right to not publish your post if we decide it’s not a strong fit for the blog. You are then free to publish it elsewhere.

After the post appears on Muck Rack, can I republish it on my own blog?

The blog post must remain exclusive to Muck Rack for 30 days. After that, you are free to republish your post, but make sure to note that the post originally appeared on Muck Rack.

Muck Rack has content partnerships with select media outlets who have the option to republish posts that originally appear on the Muck Rack blog. If your post is republished to one of these sites, your byline will be included and the post will link back to the original Muck Rack post with your full bio.

Ready to pitch your idea? Send them to:

Jessica Lawlor, Features Editor