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The Ultimate Guide to Communications Measurement in the UK

A practical 10-chapter framework for showing the value of your work, written by AMEC-certified experts.

  • Set goals and KPIs your senior leaders care about and move from coverage counts to evidence of reputation and business impact.
  • Measure what matters across UK national, regional, trade and broadcast media
  • Track how your organisation shows up in AI-generated answers, and how earned media shapes what tools like ChatGPT say about you.
  • Put it into practice with a 90-day action plan.

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What you get as a subscriber

  • Latest guides and research. Practical resources for the UK media landscape - practical guides, templates, checklists and cheat sheets throughout the year.
  • Monitoring and AI visibility insight. Learn how to effectively track coverage and competitors, and how your brand appears across major LLM search platforms.
  • Webinars and events. Early invitations to relevant webinars and in-person events with media and comms leaders.
  • Product updates. The latest Muck Rack features, as soon as they launch.

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