Josh Sternberg on Muck Rack

Josh Sternberg

Park Slope, Brooklyn
Director — NBC News

Director of Branded Content @NBCNews; former @washingtonpost; former media reporter @digiday. Bylines: The Atlantic, Awl, Pacific Standard, The Cauldron,+ more!

Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own agency. Was a freelancer for a while with articles in The Atlantic, The Awl, Current, Huffington Post, Mashable and Mediaite. Not ...

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How do you prefer to be pitched on stories?

Only send pitches via email. Read what I've written and how your pitch fits into my broader coverage. Please, do not call.

Why did you become a journalist?

I've always enjoyed writing and learning about how things work. Put them together and you've got journalism!

Does Sponsored Content Have a Labeling Problem? - Digiday — When The Atlantic ran the now infamous Scientology sponsored post, it inadvertently became the poster child for the worst thing to do for sponsored content. The firestorm of criticism highlighted an awkward fact: The Atlantic didn't have clear policies on this still relatively new form of advertising content that intentionally blurs the line between editorial and advertising.

The Weirdest Ad Networks — Ad networks have been bulwarks of the Internet from the start. They've performed a critical function of aggregating specific audiences for agencies and advertisers. The promise is to find specific audiences. Despite the supposed threat from programmatic buying, networks continue to thrive. New ones pop up regularly.

Confessions of a Lead-Gen Specialist — Lead-generation is often lumped with affiliate marketing as being the underbelly of the online advertising world. As part of our Confessions series, we spoke with a lead-gen specialist. Describing lead-gen, our source explains, "When an affiliate sees a 'new' brand or offer come on to the market - they look at it like a hungry jackal.

How Content Drives Xerox's Transformation — It's a double-edged sword when your company's name becomes a verb. On the one hand, everybody knows who you are; on the other hand, your brand gets treated as the product. Xerox has faced this challenge since it rolled out its first office photocopier in 1959.

The Odd Role of the Publisher/Editor — Jason Pontin, publisher and editor-in-chief of MIT Technology Review, is the digital media version of the player-coach. Publishers, tasked with the unenviable role of trying to find magical dollars from advertisers, are part operations-overseer and part brand marketer. The editor-in-chief controls all editorial functions and keeps a safe distance away from the business-side of the house.

Q4 Earnings - Medium — Brooklyn, New York - August 8, 2015 - Mom and Dad Sternberg Company Inc. today announced parental results for the fourth quarter and full year of 2015. The company posted significant quarterly increases from the third quarter, and now begins tracking year-over-year results. It has been one year since the launch of the Company's main product, Baby, and it has been a successful year.

Don't Sleep on Google Plus — Ghost Town. Redheaded stepchild. These are some of the epithets used to describe Google Plus. Google boasts that more than 150 million users have used the nascent social network. And yet, many question whether these are inflated numbers, ginned up with the equivalent of accounting tricks by including Google products like YouTube, gmail and even search.

Twitter Outsources Ad Innovation — Twitter is inching toward an ad platform, but it seems every step the company takes in creating its ad platform is just an effort to play catch-up to the third-party companies that are working much faster to address brands' and marketers' use of the social-messaging tool.

Why Curation Is Important to the Future of Journalism — Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter and Tumblr. Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving.

Q3 Earnings - Medium — Brooklyn, New York - May 9, 2015 - Mom and Dad Sternberg Company Inc. today announced results of the parental 2015 third quarter earnings. The company posted quarterly improvement from the second quarter. The growth was fueled by record-breaking physical and developmental gains of Company's sole product, Baby.
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Names of covert agents among dos stolen from NSA: Feds  via @nbcnews

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The next 10yrs will be ugly for your 401(k): Start saving more for retirement, bc the days of 5% return are over 

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The Senate Judiciary Comm. doesn't know Time Warner Cable is not the same thing as Time Warner. Good job good effort 

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RT @danbowensfox5: First images coming into @fox5ny as Press pool exits @mike_pence campaign plane. The jet skidded off runway at LaGu…

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when someone does a tweetstorm and uses the (x/y) for numerical order, how do they know it'll be that many tweets? do they pre-tweet it out?

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