Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own a...
Social Media's Slow Slog Into the Ivory Towers of Academia
Out in California, Google held an event on Tuesday to sell the assembled media on a story: Forget all the carping, Google Plus is healthy and growing. Three hundred million users. One-and-a-half billion photos uploaded each week. Progress! There’s also a raft of new photo and video features for users. That’s quite a story. But for publishers, it’s a different tale.
Chris Farber has an eye for content. As a videographer, director and photographer, Chris has traveled all around the globe telling stories — for both brands and editorial. Chris was my go-to video partner at NBC News, as I leaned on his expertise. You can see his work at his website, and follow him on Instagram at @christopherfarber.
Many things can go terribly wrong when a media company turns to the online universe for content. But that didn’t stop Outside Magazine, a publication focused on the great outdoors, from tapping its audience for its first “reader issue.”Publishers turning to the audience for content is a growing trend, as publishers look for ways to involve readers more in the social era.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".