Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own a...
Social Media's Slow Slog Into the Ivory Towers of Academia
In the media world, the PR industry is often overshadowed by its advertising counterparts. Budgets in the millions go to ad agencies and media-buying agencies. Meanwhile, PR agencies, whose high-end budgets clock in at around $20,000 per month, get scraps in comparison. That could be changing. Now that content is king – from Facebook posts and Twitter feeds to “native” advertising and brand-generated copy that lives on company sites – the PR industry is pushing its way to the table.
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. Retailers need to collect both user-level data—like site traffic, shopping cart abandonment and basic analytics—as well as customer-specific data, such as shopping history, sizes and preferences. They also need to pay attention to the right product attributes, says Jeriad Zoghby, Accenture Interactive’s global lead for personalization.
Stores like Nordstrom excel at “white-glove service.” Its staff may recognize your face and even greet you by name as they direct you throughout the store. However, they probably don’t know what you bought last month or what’s still sitting in your online shopping cart. Sites like Amazon, on the other hand, know an enormous amount about your shopping habits, but it’s hard to get the human touch from an algorithm.
@dabeard The Civil War would have happened at some point. South Carolina would have seceded under any POTUS. The state tried prior to 1860. When racism and slavery are features and not bugs, it’s only a matter of time before Civil War breaks out. Buchanan was just accelerant.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".