Media reporter for Digiday covering publisher's transition from analog to digital. Started professional life as a professor of communications at two NJ schools; then moved to the world of PR, where I worked for a few agencies representing start ups and Fortune 100 clients before starting my own a...
Social Media's Slow Slog Into the Ivory Towers of Academia
ESPN layoffs + About.com resurgence? + The rise of the duopoly View this email in your browser 10 people read this. One is a lie. Which one? The big media story yesterday was ESPN cutting 100 staffers, both on- and off-air.
Brands of all stripes are getting on Tumblr. Auto is no different. Several are using Tumblr to put fresh paint on their marketing messages. The approaches of the auto companies on Tumblr — Ford, Lincoln, BMW, Audi, Land Rover — are more nuanced and varied. They’re not content to just post vehicle shots and hope they’ll get reblogged. There are fictional characters, collections of Internet odds and ends, a historical timeline in the guise of photos, even GIFs. Here’s your guide to autos on Tumblr.
Today’s Q&A: Jarrod Dicker The Washington Post’s Jarrod Dicker has become the face of transition. As the head of the Washington Post’s product team, his task -- which he earnestly accepted about two years ago -- is to lead the venerable paper out of the analog darkness and into the digital light. He’s proselytizes user-experience without losing efficiency. If you've been on The Post's site in the last couple of years, you've benefited from his work without realizing it.