Muck Rack’s comprehensive journalist database

Finding, connecting and building relationships with the right journalists is an essential part of a PR professional’s job. It’s how your experts get quoted and your stories get told.

But it’s a time-consuming challenge to dig through news sites, articles and mastheads, trying to decipher which reporters cover a topic, what they’re writing about next and the stories they’re looking for.

At the same time, journalists are being inundated with pitches, which means a generic email blasted to the world isn’t likely to make an impression. If you want your pitch to be the one that stands out, it must be relevant, personal and tailored to their needs.

Muck Rack search results

Find the right journalists—fast

Stop wasting hours reading articles and scanning social media posts to determine if a journalist is right for your brand, campaign or story. Muck Rack’s search engine simplifies the process of identifying relevant reporters. Search for any topic, keyword, phrase, hashtag, location or outlet within Muck Rack’s comprehensive, global journalist database, then build targeted media lists in two clicks. It’s accurate, it’s thorough and it’s easy.

Let’s say you handle media relations for a financial services company looking to expand beyond the journalists listed in media databases like Cision who cover business. Simply search for a hashtag like #fintech, a phrase like “mortgage rates” or a group of journalists who work at the Financial Times. For a tech startup going public, quickly search for journalists who’ve covered a competitor’s IPO, stock symbols, similar products and more.

Muck Rack journalist profile

Craft the perfect pitch with accurate data

Unlike some journalist databases that are static directories, Muck Rack’s dynamic platform is continually updated as journalists change jobs and new reporters publish articles. With one click, you’ll discover all of the must-know information needed to craft the right pitch and build productive, long-lasting relationships with journalists. On a journalist’s profile page, you get one-stop access to:

  • Where their work has appeared
  • Up-to-date portfolio of a journalist’s work
  • How to contact them (including social media links)
  • Their most recent coverage and Tweets
  • Biographical information crucial for any outreach

Get in sync with top journalists

As the directory of choice for top journalists, journalists themselves can share their Muck Rack portfolios and regularly update their own directory pages with additional background information about what stories they’re looking for, their personal interests and how they prefer to be pitched.

No matter what industry you’re in, Muck Rack’s search engine and journalist database allow you work smarter and build the right relationships so you can execute pitch-perfect campaigns.

Muck Rack is especially awesome for personalizing pitching...Muck Rack makes it easy to find the right reporter for the story you want told and to customize your pitch to pique their interest.

Small Girls PR logo Jacqui Wimberly
Jacqui Wimberly
Account Supervisor, Small Girls PR

Muck Rack Who Shared reports

Measurement that quantifies your PR’s impact and ROI

If you can’t measure and report on it, you can’t demonstrate value to your CFO. Muck Rack takes the complexity, drudgery and wasted time out of measurement:

  • Coverage reports that track any keyword or phrase
  • Automatically compile and organize new press hits in one place
  • Metrics for quantifying every campaign, including social shares, unique monthly visitors and total pageviews
  • Social media tools to see who’s shared your stories, where and how often to help plan future PR strategy
  • Journalist mapping to identify which journalists are following any brand’s, client’s or competitor’s Twitter accounts