Lululemon has launched a collection for men that highlights different notions of masculinityLululemon’s latest ad campaign is targeted towards a new audience: men. The sportswear brand, known for its yoga gear for women, has launched a series of 30-second video spots featuring different representations of masculinity, from surfer Mark Healey to musician John Joseph to Orlando Cruz, the first openly gay boxer.
A small device can detect even small amounts of common food allergensThe iEAT is a new, keychain sized device created by researchers at Harvard Medical School that lets you test food for common allergies. Users can add a small sample of food onto a single-use slide (the antigen extraction device), then snap it on the iEAT device itself, which will then analyze the prepared food sample. The device will show how much allergens are present within ten minutes.
Designers are given a task to think creatively with this randomizer game from MIT Media Labdesign(human)design is a game developed by MIT Media Lab to help inspire designers with random but purposeful prompts. For example: design a brand inspired by Eastern medicine that is responsive through wireframes using Photoshop. The game will randomly come up with ideas for five categories that make up the backbone of design: artifact, inspiration, experience, attributes and the medium.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".