256 Media

Services provided Communications hierarchy, visual identity, creative ideation, storytelling, accessible video production, Irish Sign Language, photography The challenge With 22% of people in Ireland living with a disability, there's a lot of work needed to make tourism experiences more accessible and inclusive for everyone. As a key priority of their corporate strategy, Fáilte Ireland wanted to raise the profile of accessible and inclusive tourism and streamline their communications to industry.

Services provided Social media strategy, creative concept ideation, video production, campaign management The challenge What do you do when you need to engage an audience of tourism businesses to get them to sign up for a new learning platform? This was the challenge set by Fáilte Ireland, the national tourism development authority of Ireland. With no paid media budget and an audience of approx.

Services provided Campaign strategy Multi-channel advertising Lead generation Content creation Performance tracking and reporting The challenge University of Limerick (UL), famously known as the ‘Home of Firsts,’ wanted to increase undergraduate applications and boost their brand presence with a comprehensive awareness campaign for 2023/24. With state-of-the-art facilities and a vibrant campus life, UL has always been committed to providing top-tier education.

Services provided Creative concept development Video scriptwriting Video production Creative social media campaign ideation The challenge Irish Life made waves in 2019 with their iconic 99 vs 77 campaign developed by 256. This award-winning campaign revealed a shocking truth: the gender pay gap in Ireland is leading to a gender pension gap. Many brands have since joined the conversation, but Irish Life was the first to shine a spotlight on this important issue.

The challenge Escher is an Irish company with global leadership in postal software solutions. The company wanted to further strengthen its brand positioning as The Partner to Post Offices, and turned to 256 to help. What we did 256 created a multi-pronged solution for Escher, designed as a foundation piece of work on which further content efforts could easily be supported.

Services provided Video marketing strategy, creation of compelling video content, development of multi-channel content marketing strategy The challenge Irish Life faced a common challenge: how to make seemingly dry topics like financial services and pensions engaging? They knew they had valuable expertise that could genuinely benefit both businesses and individuals. The trick was getting people to listen. Our objective was to change the narrative for them.

Services provided Video content creation, HTML5 banner design. The challenge Fáilte Ireland wanted to inspire more women to consider tourism as a viable and rewarding career path. By spotlighting opportunities and success stories in the industry, they aimed to draw in a new wave of female talent and leadership. What we did Through a series of videos, we featured highly accomplished women who shared their experiences of working in tourism, including the highs and lows of their paths to success.

SiteSeeer™ is available as a one-off service delivered to you by the technical and content strategy experts at 256, the only agency in the world with ISO 9000 certification. You can also schedule regular content audits with SiteSeeer™ to…

Digital Marketing, ChatGPT, Meta We've seen a wave of exciting digital and social developments in the last few weeks, and we've summed up our top five updates in this blog post. We've seen the release of the highly anticipated ChatGPT iOS app, Meta's new tool to help improve ad targeting and an update to Google Bard. Whether you're a tech enthusiast, a business professional, or simply curious about the latest digital innovations this blog post has something for everyone. Step 1.

Drive results with a clear and purposeful plan of action. No more random acts of video. Build a compelling story arc with skilful scripting and storyboarding. The right questions inspire the best soundbites. We can take your video from conception to delivery across brand films, studio and location shoots, greenscreen, explainers and more. Shine finds, nurtures, scripts and produces your in-house talent and develops your own internal ‘influencers’, or as we say 'intfluencers'.