Foundry

The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to validate risk and compliance, often late in the process. That’s all changing. Chief information security officers are no longer just gatekeepers, but increasingly central to budgeting, technology evaluation, and vendor selection.

Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting how enterprise technology buying decisions are made, and marketers need to prepare to respond. Recent Foundry studies have shown that AI is rapidly becoming the primary interface for buyers evaluating tech purchases.

Donde la visión tecnológica y la resiliencia digital se encuentran La transformación digital avanza con una velocidad sin precedentes. La presión regulatoria crece. La inteligencia artificial redefine procesos, decisiones y modelos de negocio. Y las organizaciones deben moverse con una firmeza nueva: más ágiles, más seguras y profundamente responsables.

Meet Molly. She's 25 years old and works as a systems administrator at a bank. Molly doesn't have any buying authority yet, but she's just been asked to join a committee to recommend how the bank should adopt AI agents. She sees this as an important step toward her goal of becoming a manager in the IT organization. Molly doesn't hear much from IT vendors, but she doesn't think she needs to. She gets much of her advice from influencers she follows on Tik-Tok and Instagram.

Making room for AI in the tech budget For the second consecutive year, organizations are carving out dedicated AI budgets. Nearly two-thirds of ITDMs (65%) report having a dedicated technology budget for AI this year - up from 49% last year and 36% the year prior. Another 97% say they are either investing in or planning to invest in AI tools, signaling a shift from research to implementation.

Die EU-Richtlinie NIS 2 wurde Ende 2025 in Deutschland in nationales Recht umgesetzt. Sie erweitert die Pflichten nicht nur für direkt betroffene Unternehmen, auch Zulieferer, Dienstleister und internationale Partner müssen nun neue Sicherheits- und Compliance-Anforderungen erfüllen. In unserem Webcast zeigen Rechtsanwalt Dr. Andreas Daum und Sophos-Experte Michael Veit Ihnen, wie Sie Ihre Organisation und Ihre Lieferkette rechtlich und technisch auf die neuen Anforderungen ausrichten.

Technology buyers are not short on information. They're drowning in it. The volume of material available to IT decision-makers has never been higher. Yet paradoxically, finding content that is clear, credible, and genuinely useful remains a persistent challenge. In fact, 81% say it's difficult to find high-quality content from vendors when evaluating major technology solutions. The problem isn't access. It's noise.

Immer häufiger setzen Cyberkriminelle auf täuschend echte, KI-gestützte Social-Engineering-Angriffe - statt auf klassische Malware. Mit technisch „sauberer" Reputation, perfekter Sprache und präzisen Kontext manipulieren sie Geschäftsprozesse, imitieren Identitäten oder starten kontextbezogene Betrugsversuche, die traditionelle Secure-E-Mail-Gateways (SEGs) nicht erkennen.