4A's

Advertising agencies are under growing pressure to improve profitability, deliver projects more efficiently, and provide stronger client service—all while working with increasingly complex financial and operational data. Connected technology can help agencies surface the right insights faster, improve visibility across the business, and make more informed decisions. Join the 4As and Oracle NetSuite to explore how agencies can apply connected AI to practical, everyday workflows.

Explore a transformative “one agency” model that moves beyond traditional network silos to deliver seamless, technology-driven growth for global brands. By prioritizing “growth invention” and aligning with the long-term roadmaps of Chief Information and Product Officers, this vision challenges agencies to become agile solution providers.

On June 30, 2026, New Jersey Governor Mikie Sherrill (D) signed A5328 into law, establishing an unprecedented regulatory framework for data brokers and the regulation of sensitive data with profound consequences for the advertising ecosystem. Login to access member-exclusive content Not a 4As member yet? Don't miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

What do brand-side marketers truly need from their agency partners today? In this episode, Matt Kasindorf of the 4As is joined by Julia Fedor from United Airlines for an honest look at the evolving agency model. Julia shares her perspective on the critical shift from agency-as-creative-partner to agency-as-measurement-partner. We discuss why agencies must move beyond standard industry metrics like CPMs and click-through rates to focus on telling stories of business impact.

Focusing on AI’s efficiency instead of effectiveness makes it harder to adopt essential new commercial models. After a sweaty week in Cannes, it’s clear that agencies are not yet adapting well to AI.

Skill Focus: Time Maximization & Personal Agency In the agency world, deadlines don’t move, but priorities constantly do. When you’re managing multiple clients, endless Slack threads, and a mountain of daily tasks, it’s easy to feel like you’re constantly playing catch-up. The secret to thriving isn’t just working faster—it’s learning how to manage your workload like a seasoned producer.

The topic of AI was inescapable no matter where you went during last week’s Cannes Lions, and very much was said on panels, along the Croisette and in the suites and meeting rooms of the big hotels. Digiday even hosted a video interview series whose primary topic was AI’s disintermediation effect on how CPG marketers and their agencies try to reach consumers these days.

Live from Cannes, 4As CEO Justin Thomas-Copeland joins Jameson Fleming to break down the festival’s most innovative campaigns across sports, AI and sustainability. The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out?

What Two Days at Upscale Conf Told Me About Where AI Creative is Going. I just got back from two days at Upscale in San Francisco, surrounded by the people shaping the next decade of creative work: filmmakers, designers and the teams who build the tools themselves. Here’s the first thing that hit me: nobody there was debating whether AI is coming for the creative industry. That argument is over for this crowd.

Gen Z marketers seek transparency, structured mentorship, AI guardrails and clear promotion signals from leadership to build trust and growth. (Getty Images, AdAge Composite) If you’re struggling to support Gen Z talent, the issue likely isn’t ambition. Many junior marketers want to grow but need clearer direction from leadership.