Nike's The Record
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We relentlessly believe that better is always possible.
Our culture of innovation at NIKE, Inc. goes beyond creating products that enable athletes to perform at their highest potential. It helps remove barriers, expand access and protect the future of sport.
We build, improve, tinker, trial and reimagine in service of helping athletes*. Source
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| Scope | Trade/B2B |
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| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesInside A’ja Wilson’s Custom All-Star Tunnel Walk Look
With one-of-one projects like these, Giorgi understands that every successful collaboration starts with listening. “It’s really important that these collections look and feel authentic to the athlete: who they want to be, what kind of vision they want to bring to life for their fans,” explains Giorgi.
How We're Reimagining the Marketplace in Greater China to Better Serve Athletes
For the past six months, I’ve been reunited with a country that helped shape my understanding of Nike’s potential to change lives, build an industry and grow through a deep connection to consumers and a passion for sport. I’ve traveled extensively across Greater China in that time and witnessed the resilience of Nike and Jordan and our strong connection to athletes* across the country. I’ve felt it from the unmatched energy of 25,000 fans at a Shanghai Port v.
The Nike Boot Shops Delivering Custom Requests for Ronaldo, Mbappe, Vini Jr. and More
Kylian Mbappe, France’s prolific team captain, is known for his explosive speed, his precision, and his ability to be in the exact right place on the pitch at the exact right time. To help one of the tournament’s leading scorers play his best — along with every elite Nike footballer — the Swoosh needed to bring that same speed, precision and ideal proximity to its product services. Enter the 2026 Montebelluna Boot Shops, a three-hub system across NIKE, Inc.’s Philip H.
The Making of Aero-FIT: The Material Innovation Keeping Footballers Cooler on the Pitch
A single Nike Aero-FIT jersey begins as recycled yarn on a spool. Before it reaches an athlete on the world’s biggest stage, it will move through a specialized creation process — knit on a proprietary circular machine; dyed in precise lots; and extracted, finished, sublimated, cut, printed and hand-stitched panel by panel.
Innovation Meets Style: The One-of-One Radical AirFlow Looks at This Year’s Pre Classic
In a sport decided by hundredths of a second, every edge matters, physical and mental alike. At this year’s Prefontaine Classic, where the world’s top track and field athletes were competing to be the fastest and best in their sport, one edge came in the form of custom warm-up apparel. Ask Masai Russell, who claimed the women’s 100-meter hurdles after warming up in Nike’s newest cooling innovation: a one-of-one Radical AirFlow garment designed specifically for her.
5 Questions With Nike Running’s Coach Bennett
A competitive runner from New Jersey, Bennett ran at UNC-Chapel Hill before coaching future Olympians at the post-collegiate level and building what became the Northeast’s most successful high school cross-country program. When Nike asked him to come on as a full-time coach in 2014, he wrote his entire coaching philosophy down on a legal pad and handed it over. Those notes became the NRC Truths, and he’s been building on them ever since.
One Year In, Toma Shows That Youth-Led Street Football Is the Future of the Game
Football on the pitch has always been inspired by the creative expression of street football. In tandem with the beautiful game’s biggest event this summer, the electric energy of a global, community-led street football tournament is bringing the thrill of the game to its next era of players. Since launching in Los Angeles last June, Toma el Juego has made stops in Lima, Mexico, Santiago and Seoul.
Bill Bowerman: Nike’s Original Innovator
In the late 1950s, veteran track and field coach Bill Bowerman was dissatisfied with available running spikes, which were constructed of weighty leather and metal. As a result, he became obsessed with shaving ounces off shoes to help runners slash seconds off their times. His quest wound up redefining athletic footwear.
The Young Footballers Behind England's X2 Collection
“One of the biggest footballers in the world is going to read my letter. It’s pretty crazy,” says 12-year-old Football Beyond Borders (FBB) participant Esme, in response to the words she is penning to an England international footballer. On a slightly less gray afternoon than usual in Greater Manchester, six young players are writing missives to their football heroes, bringing a palpable brightness and energy that can be felt in this FBB classroom.
Dylan Scott on the Slow, Steady Work of Becoming a Hyrox Champion
At this year’s Hyrox World Championships in Stockholm, Dylan Scott has unfinished business. One of the sport’s most ferocious competitors, the former Doubles World Champion finished third at last year’s Championships in Chicago. The Nike athlete, who now has his sights set on the coveted individual title, has competed at every World Championship since entering Hyrox in 2021. Each year, he has finished closer to the top. He arrives in Stockholm intent on finishing the job.