ACT Responsible

ACT Responsible celebrated its annual ACT Tributes to Creativity & Champions of Good at RTL Beach in Cannes, bringing together industry leaders, changemakers, brands, NGOs and creative professionals to honour both inspiring individuals and inspiring campaigns that demonstrate the power of creativity to drive positive change.

Beyond celebrating outstanding work, it reveals how brands, agencies and organizations are choosing to respond to the biggest challenges facing society. At ACT Responsible, we reviewed every Grand Prix and Gold Lion awarded in 2026 before selecting 32 campaigns that, in our view, best represent creativity serving the public good. Looking at them together, one thing becomes clear: responsible creativity is evolving. It is no longer about making promises—it is about proving impact.

On Wednesday, June 24, from 2:00 to 4:00 PM, the LIONS Impact Hub at the Cannes Lions International Festival of Creativity hosted Open House for Good (OHFG!)—a dynamic, inclusive gathering dedicated to open dialogue around sustainability and the future of creativity. More than just an open event, OHFG! is a call to action. “Open House for Good is more than just an open door, it’s an invitation to make your voice heard.

ACT Responsible celebrated its annual ACT Tributes to Creativity & Champions of Good at RTL Beach in Cannes, bringing together industry leaders, changemakers, brands, NGOs and creative professionals to honour both inspiring individuals and inspiring campaigns that demonstrate the power of creativity to drive positive change.

The ACT Responsible initiative Champions of Good returns for 2026, continuing its mission to recognize individuals who are using creativity as a force for good across brands, the communications industry, NGOs, and public movements. Part of the ACT Tributes presented every year during the Cannes Lions, the ACT Champions of Good are not traditional awards, but symbolic recognitions.

#1 Campaign: Three Words for AXA by Publicis Conseil, France #1 Agency: Publicis Conseil, France |  #1 Network: Publicis Worldwide #1 Brand: AXA |  #1 Country: France TheACT Good Report is the only global ranking dedicated to creative work that drives social and environmental impact, highlighting the world’s most influential campaigns promoting sustainability and social responsibility.

En 2026, la France sera mise à l’honneur au Cannes Lions en tant que Creative Country of the Year. Cette distinction souligne le rôle majeur que jouent les acteurs français dans l’industrie publicitaire mondiale et leur capacité à allier créativité et responsabilité. Dans ce contexte, ACT Responsible, aux côtés de IAA France, de l’ARPP et du Club Annonceurs, lancent l’initiative French Brands Together for Good.

One Call. One Entry. The Full ACT Programme. It’s that time of the year when we  invite agencies, brands, media to submit campaigns tackling social and environmental challenges, to the ACT Collection 2026. This annual showcase is designed to highlight, promote, discuss, celebrate, and rank outstanding creative work, demonstrating the power of creativity to drive positive change. Through a single submission, campaigns, ads, or creative work are considered across the entire ACT Programme.

For the eighth consecutive year, the Epica Awards have partnered with ACT Responsible to spotlight creative work that addresses the most pressing challenges of our time. The Responsibility Grand Prix was awarded by a jury of fifteen journalists from ten countries, chaired by Claire Bridges, founder of Now Go Create. This year’s Grand Prix honors two very different yet equally powerful approaches to purpose-driven communication.

Twelve outstanding campaigns, out of the 131 entries, have been selected as winners of the ACT Care Awards 2025, recognising advertising excellence in promoting care for people and the environment. This year’s laureates include five campaigns from NGOs, five from brands, and two from the public sector, representing seven countries including Belgium, Brazil, Canada, France, India, Mexico, and the United Kingdom. French creativity is in the spotlight this year, with five winning campaigns.