Adcomm Media

We have entered the age of the "Trust Economy." [opinion] In the time it takes to scroll past a cat video, a consumer has already decided whether they trust your brand. We live in an era of digital abundance, where a slick Instagram grid is as easy to buy as a cup of coffee. But as any South African who has been burned by a dropshipping site with stolen photos can tell you, looking legit is not the same as being legit.

Effie Awards South Africa has announced the senior panel of industry leaders who will serve on the 2026 Grand Jury, tasked with adjudicating the programme’s highest honour, the coveted Grand Effie. Hosted by the Association for Communication and Advertising (ACA), the Effie Awards remain the globally recognised benchmark for marketing effectiveness.

Koketso Masisi - first Executive Creative Director for Retroviral Independent integrated creative agency Retroviral has appointed Koketso Masisi as its first Executive Creative Director (ECD), marking a significant milestone in the agency’s evolution and signalling its continued investment in creativity that drives earned attention, cultural relevance and commercial impact.

The meals packed will provide daily nutrition to approximately 563 children attending Early Childhood Development Good Hope FM proudly joined Rise Against Hunger Africa’s Mandela Month activation at GrandWest Casino on 7 July 2026, where more than 700 volunteers came together to pack an extraordinary 129,600 nutritious meals for vulnerable children across the Western Cape.

5FM is gearing up to bring a major youth punch to Rise Against Hunger Africa’s Mandela Month campaign on 17 July 2026 5FM MANDELA DAY SQUAD ACTIVATED: LET’S FEED THE FUTURE 5FM is gearing up to bring a major youth punch to Rise Against Hunger Africa’s Mandela Month campaign on 17 July 2026, as the station heads to the Sandton Convention Centre for a full‑day meal‑packing takeover, specifically aimed at helping kids in Early Childhood Development (ECD).

Effie Awards South Africa, hosted by the Association for Communication and Advertising (ACA), has announced its 2026 jury, with this year’s panel significantly expanded across Round 1 and Round 2 judging in response to another record year for entries. The Effie Awards remain the globally recognised benchmark for marketing effectiveness, rewarding ideas that work, campaigns that are grounded in insight, fuelled by creativity and proven to deliver measurable business results.

As artificial intelligence moves rapidly from experimentation into core business operations, organisations are rushing to deploy AI tools across customer service, operations and internal workflows. But in the race to adopt the technology, many companies are overlooking a critical question: Who actually owns the intellectual property created by these systems?

Ladles of Love is inviting South Africans to become Hands-On Heroes this Mandela Day A proven, organised and caring way for companies, families and individuals to spend their 67 minutes supporting the nutrition and education of 20,000 preschool children Every year, Mandela Day asks the same quiet question. What will you do with your 67 minutes? The answer is not always simple. The will is there. The heart is there.

The 2026 Product of the Year Winners Announced South African consumers have once again cast their votes in the country’s most comprehensive independent product survey. Product of the Year South Africa is proud to announce the 40 winners of the 2026 Product of the Year Awards, recognising products and services that have stood out for innovation, relevance, and real consumer appeal.

The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline for entries into the 2026 Effie Awards South Africa programme and encourage agencies, brands, media owners, specialist agencies and clients to make use of the additional time to submit their most effective work. The new extended deadline for entries is scheduled for Friday, 12 June 2026.