AdForum
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AdForum is at the center of the global marketing industry, showcasing the best in advertising communications. With a global audience of more than 3m users each year, AdForum is a trusted resource where marketers find the latest marketing activations, industry insights and campaigns that are driving brand connectivity with consumers - and the agencies behind the work.
AdForum is a single resource for marketers around the world. Discover the latest creative work and award-winning campaigns in AdForum's Creative Library. Updated daily with the best breaking work, the library covers over 20 years' of noteworthy advertising, enabling research into the evolution of brand communications. Search our Agency Gallery to find agencies and the people leading marketing innovation; Read our interviews to understand brand, creator and advertising strategy; Tune into our insights for the best campaigns that deliver results and the people behind them. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English, French |
| Country | United States of America |
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Recent Articles
Search ArticlesLANCEMENT D'UNE OPERATION ISSUE DE LA BETC ACADEMY DE L'AGENCE BETC POUR L'ASSOCIATION MEDPAN
Protéger la Méditerranée, faites vous tatouer Oubliez les traditionnelles campagnes de sensibilisation culpabilisantes qui réveillent l’éco anxiété. BETC et MedPAN donnent vie à The UnSEAn, une opération travaillée dans le cadre de la BETC Academy qui allie le plaisir du tatouage et la préservation de la Méditerranée. Une initiative née de la rencontre entre MedPAN et la BETC Academy. MedPAN, est une association clé pour la gestion des Aires Marines Protégées en Méditerranée.
Two creative chiefs, one VCCP
Even with the Cannes Lions in full roar, the breakfast room at the Hotel Martinez remains an elegant and relatively quiet place to meet. It’s the temporal and emotional opposite of what the notorious Gutter Bar across the street (its real name is 72 Croisette) will become much later in the day. I’m at the Martinez to meet not one, but two VCCP chief creative officers: Jonny Parker from London and Matt MacDonald from New York. Below is a lightly edited version of our conversation.
How to Plan a Multi-Market Billboard Campaign
For brands looking to expand their reach, a multi-market billboard campaign offers one of the most effective ways to build awareness across multiple cities at the same time. Whether you’re launching a new product, promoting multiple locations, or running a nationwide brand campaign, thoughtful planning ensures your investment delivers measurable results. Here’s how to build a successful multi-market out-of-home (OOH) advertising campaign.
The Epica Awards partner with the Creative Circle in the UK
There’s far more to the Creative Circle than prizes. As well as celebrating UK creativity, it’s genuinely giving something back to the industry. Here’s a lightly edited version of a conversation between Mark Tungate, editorial director and Epica Awards jury moderator, and Dina Green, founder and CEO of the UK Creative Festival. The Creative Circle has a long history. Could you tell me how it began? Dina: The Creative Circle was founded in 1945 to celebrate outstanding creative work in advertising.
Cannes Lions 2026: When Creativity Moves Beyond Purpose
Every year, Cannes Lions offers a unique snapshot of where creativity is heading. Beyond celebrating outstanding work, it reveals how brands, agencies and organizations are choosing to respond to the biggest challenges facing society. At ACT Responsible, we reviewed every Grand Prix and Gold Lion awarded in 2026 before selecting 33 campaigns that, in our view, best represent creativity serving the public good. Looking at them together, one thing becomes clear: responsible creativity is evolving.
Mike Ellery: “People prefer to be convinced by brands in the real world”
In our industry it’s fairly rare to meet somebody who creates physical environments, rather than audio-visual content. But Mike Ellery, chief creative officer of brand experience agency Sparks, has been making things his entire life. He’s got a couple of projects on the ground here in Cannes, where we meet, and has some interesting observations about being mindful of your location. “When you’re in Cannes, you’ve got your feet in the sand and maybe a glass of rosé in your hand.
Cannes Lions 2026 : quand la créativité passe de la promesse à l'impact
par Sophie Guerinet ACT Responsible 9 July 2026 Au-delà des campagnes primées, ils révèlent la manière dont les marques, les agences et les organisations choisissent de répondre aux grands enjeux de notre époque. À ACT Responsible, nous avons analysé l'ensemble des Grands Prix et des Gold Lions avant de sélectionner 33 campagnes illustrant, selon nous, une créativité au service du bien commun.
Vos trajets se comptent en bornes avec Electra, The Good Company et Values.media
Bordeaux–Biarritz : 761 bornes. Lyon–Annecy : 901 bornes. Cet été, sur les routes des vacances, Electra affiche de drôles de distances. Avec sa nouvelle campagne imaginée par The Good Company et déployée par Values.Media, la marque détourne les codes des panneaux directionnels pour indiquer à la place des kilomètres à parcourir, le nombre de bornes de recharge disponibles sur le trajet.
Why epic entertainment is a good bet
It was a sweltering afternoon at the Cannes Lions and somehow I managed to conduct an interview on the hottest terrace in town. Fortunately I was among friends – I’ve known Marcelo Lourenco and Pedro Bexiga, the co-founders of Coming Soon, for several years; and they clearly have a chummy relationship with their Betclic clients, Miguel Domingues, Brand Manager, and Ricardo Malaquias, Campaign & Creative Manager.
De retour des Cannes Lions : que signifie gagner en 2026 ?
par Philippe Paget , Maydream (AdForum, Epica) 7 July 2026 ©LIONS Les Cannes Lions 2026 ont enregistré un nombre de candidatures en baisse (environ -25 % par rapport à l'année précédente). À première vue, on pourrait y voir le signe d'une industrie en recul. Pourtant, les chiffres racontent une tout autre histoire. L'an dernier, 3,07 % des campagnes inscrites ont remporté un Lion. Cette année, ce taux est même légèrement en hausse, à 3,19 %.