AdForum
Verified
Online/Digital
AdForum is at the center of the global marketing industry, showcasing the best in advertising communications. With a global audience of more than 3m users each year, AdForum is a trusted resource where marketers find the latest marketing activations, industry insights and campaigns that are driving brand connectivity with consumers - and the agencies behind the work.
AdForum is a single resource for marketers around the world. Discover the latest creative work and award-winning campaigns in AdForum's Creative Library. Updated daily with the best breaking work, the library covers over 20 years' of noteworthy advertising, enabling research into the evolution of brand communications. Search our Agency Gallery to find agencies and the people leading marketing innovation; Read our interviews to understand brand, creator and advertising strategy; Tune into our insights for the best campaigns that deliver results and the people behind them. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English, French |
| Country | United States of America |
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Recent Articles
Search ArticlesThe Secret to Brand Longevity? Make the Idea Impossible to Kill
TBWA\Chiat\Day New York Publicité/Communication intégrée New York, Etats-Unis Voir le profil Tom Sussman Chief Strategy Officer — TBWA\Chiat\Day New York See Profile The longer a brand platform lasts, the more opportunities there are for it to be diluted, reinterpreted or simply abandoned. So what keeps the best ideas intact?
What Size Should a Billboard Be?
When planning a billboard campaign, size matters. Ceat— bigger isn’t always better. The right billboard size depends on location, viewing distance, traffic speed, and your campaign goals. What Is the Standard Billboard Size? One of the most common large-format billboards in the U.S. is the bulletin, typically around 14 feet high by 48 feet wide. These are commonly found along highways and major roads, where advertisers need strong visibility from a distance.
À quand remonte la dernière fois où votre temps libre était vraiment libre ? (Campagne internationale 2026 Club Med)
Club Med, l’icône française à l’origine du concept de vacances tout compris, bouscule une nouvelle fois notre manière de penser le voyage. Alors que la marque poursuit son développement aux États-Unis, en Asie et en Amérique du Sud, Club Med s’est associé à BETC pour lancer une campagne de rebranding destinée à une audience internationale élargie.
Back to School: Next-Gen Learning, Next-Gen Marketing
par India Fizer , AdForum 8 September 2026 The way young people learn is changing — and so are the challenges standing in their way. From exam pressure and digital distraction to accessibility, menstrual equity and child labor, this collection of campaigns explores the broader forces shaping education today. Together, they show how creative thinking can help make learning more inclusive, engaging and relevant to the next generation.
IKEA WANTS HONG KONG TO "MAKE SPACE FOR WHAT YOU LOVE" IN NEW CAMPAIGN WITH TBWA\HONG KONG
IKEA Hong Kong has launched "Make Space for What You Love," a new integrated campaign encouraging Hong Kong people to make room for what makes them happy, despite the city’s notoriously tight living conditions. The first campaign created under IKEA Hong Kong's new partnership with TBWA\Hong Kong, following a competitive pitch, celebrates the brand's deep connection to Hong Kong life, showcasing its understanding of Hong Kongers' evolving needs and everyday realities.
StarHub Brings “Get More With 5G+” To Life at Lau Pa Sat
StarHub is launching its upgraded 5G+ mobile network with an integrated campaign that brings its promise of “more” to life. Showing consumers what better connectivity can actually mean, in moments that matter. Launched on 25 August, the campaign uses StarHub's endearing Hublings who personify the brand's commitment to reliability and coverage.
AÉSIO Mutuelle et Hungry and Foolish poursuivent la saga de l'agora avec Eric Judor
Quatre ans après le lancement de son territoire publicitaire imaginé par Hungry and Foolish, AÉSIO mutuelle revient au cœur de l’Agora grecque avec neuf nouveaux films réalisés par Éric Judor et produits par QUAD Productions. Une saga qui continue de valoriser avec humour son expertise métier et les solutions concrètes apportées à ses assurés et accompagne la forte progression de la marque, qui a gagné plus de 15 points de notoriété depuis 2022.
L'APEF choisit The Good Company & Values pour faire rayonner l'endive
L'Association des Producteurs d'Endives de France (APEF) a sélectionné - au terme d'un appel d'offres orchestré par le Cabinet Poli - The Good Company et Values.media pour piloter sa campagne de communication collective sur les trois prochaines années. L'endive est le 5ème légume frais le plus consommé en France, disponible toute l'année en rayon, aussi bonne crue que cuite, de l'apéro au dessert. Et la France en est le premier producteur mondial.
How Lucky Generals Brought “Virtual Insanity” Back to Life
Lucky Generals Publicité/Communication intégrée London, Royaume-Uni Voir le profil Joe Stamp Directeur de création — Lucky Generals See Profile Tom Prendergast Directeur de création — Lucky Generals See Profile For its latest work for Beefeater 0.0, Lucky Generals stepped into the world of one of music’s most recognizable videos: Jamiroquai’s “Virtual Insanity.” As the iconic video turns 30, Creative Directors Joe Stamp and Tom Prendergast explain how the team reimagined its gravity-defying...
The Difference Between Being Seen Online vs. In Real Life
Brands have more ways to reach people than ever before. Paid social, search ads, display advertising, email, streaming and influencer marketing can put a business in front of millions. But seeing an ad online and seeing a brand in the real world are two very different experiences. Online advertising is built for targeting, interaction and immediate action. Out-of-home (OOH) advertising is built around physical presence.