Ad Tech Daily

Sevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released its State of Financial Publishers (2025): Programmatic Monetization Performance Report.

The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement for pharmaceutical advertisers. PHILADELPHIA — PurpleLab®, the healthcare analytics company powering evidence-based decisions across life sciences, has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore.

Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as Head of International Growth, Helena Murphy as Business Lead for the UK, and Charles Duquesne as Country Manager for France.

       89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with GenAI use is low.        A polarised landscape: 50% of UK consumers want or expect brands to take a public stand on social/political issues and 50% do not.        96% of CMOs see the environment/sustainability as important components of their brand’s identity and 95% think the same about diversity, equity, and inclusion (DEI).

Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad-tech/martech personalization platform, and creative data provider DAIVID.

SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI.

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on Ad Attention in Streaming TV.

Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at IBC, September 12-15, at the RAI in Amsterdam, Stand B15 in Hall 1 VICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its MediaScale™ solution line-up for IBC 2025 in Amsterdam, highlighting multiple video industry innovations, including KeyFrame and MediaScale Open CDN.

KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading digital media and technology companies.

Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.