Amazon Ads
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Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With our 300+ million worldwide active customer accounts, as well as first-party insights based on shopping, streaming and browsing signals, brands can confidently craft relevant campaigns that enhance, rather than disrupt, the customer experience. Our breadth of solutions on Amazon.com—combined with crowd-favorite services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges—make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon properties. Source
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| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesAgentic shopping is here. What does that mean for advertisers?
Last month, Amazon brought together two powerful AI experiences—Rufus, our expert shopping assistant used by over 300 million customers in 2025, and Alexa+, our personalized AI assistant available across hundreds of millions of devices—into a single, unified experience: Alexa for Shopping.
6 biggest moments from Cannes Lions 2026 and what they mean for the future of advertising
Shaquille O'Neal makes his debut Amazon Live stream with a game show in front of a packed Amazon Port. Bethenny Frankel compares AI to a boyfriend you need to build a relationship with...date a few. NBA superstar Kevin Durant speaks to how creator-led brands, like Boardroom, offer authentic conversations, allowing brand integrations to feel native and not forced.
Amazon Ads and LinkedIn collaborate to help brands reach professional audiences on streaming TV
Amazon Ads and LinkedIn have announced that advertisers can now reach professional audiences with LinkedIn's Connected TV (CTV) Ads through Amazon DSP. The solution brings LinkedIn's first-party audience signals from more than one billion members – including job title, industry, and seniority – to streaming TV inventory through Microsoft Monetize. Through deal-based buying on Amazon DSP, advertisers in the U.S. can reach B2B audiences at scale across premium streaming TV channels.
Forrester names Amazon Ads the omnichannel advertising platforms leader
Independent research firm Forrester has recognized Amazon Ads as the leader in omnichannel advertising platforms, according to The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. Amazon Ads was among seven companies Forrester selected to research, analyze, and score based on their current offering, strategy, and market presence. "We're honored to be recognized as the leader in 2026 Wave report from Forrester," said Kelly MacLean, VP, Engineering, Product & Science, Amazon Ads.
6 big ideas from CES 2026 defining the future of advertising
The advertising industry has spent years talking about what's possible: authenticated identity, AI-powered optimization, and truly integrated campaigns. At CES 2026, those conversations shifted from aspiration to application. "CES is the beginning of understanding customers, advertisers, and agencies' goals for the year, to work backwards from them and prioritize them," said Alan Moss, VP of Global Ad Sales at Amazon Ads.
Content Exclusion Categories brand suitability control
Multimedia Solutions with Amazon DSP introduces comprehensive brand suitability controls that enable advertisers to manage settings across Twitch and third-party web and mobile inventory sources through a one-time setup. Content exclusion categories let you opt out of specific topics that don't align with your brand values. These work as on/off switches. When you select a content category, your ads won't appear alongside that content type.
Acadia helps BODi lift new-to-brand share from 25% to 78%
Case study Through a three-tiered approach focusing on strategic audience engagement, Partner Awards winner Acadia helped challenger brand BODi establish a strong presence in the competitive fitness category while maintaining profitability.
AI-powered audience strategies beyond demographics
According to Amazon Ads Beyond the Generational Divide research, and as shared in our previous exploration of generational marketing, audiences are more unified by their values, communities, and behaviors than generation alone.