Adworld

Mediahuis Ireland has acquired IMAGE Media as part of a strategy to accelerate its shift toward a more diversified, digitally focused media business built around subscriptions, premium advertising, events and membership revenues. The financial terms of the deal were not disclosed.

The latest episode of The Irish Marketing Podcast has dropped and this week we kick off a new summer series of interviews with some of Ireland’s top creative talent. Kicking off the series is an interview with musician, creative writer and filmmaker Nick Kelly.

Pictured: Ciara Kelly (Presenter, The Hard Shoulder, Newstalk), Cathal Kealey (Head of Marketing & PR, Kia Ireland), Shane Coleman (Presenter, The Hard Shoulder, Newstalk), Ronan Flood (MD, Kia Ireland) Kia Ireland has been unveiled as the new title sponsor of Newstalk’s flagship drivetime programme, The Hard Shoulder, under a 12-month sponsorship agreement brokered by Media Central and Havas Media.

Hannah Louise Dunne, Core NewsBrands Ireland and Core brought together senior leaders from across Ireland’s media, agency and publishing sectors for a timely discussion examining the future role of trusted news brands in an AI-driven media ecosystem. “Trust, Attention & AI: What Media Planners Need to Know About News” explored why trusted journalism matters more than ever as audiences increasingly discover information through multiple platforms, technologies and AI-powered tools.

Reis joins Pluto from Connolly Partners, where she worked as Creative Account Manager, having previously held roles in digital project management and social media. She brings experience across content creation, campaign management and client service, further strengthening Pluto’s growing social offering.

TBWA\Ireland has rolled out a new campaign for AIB Homes called “We Don’t Just Help, We Help Make it Happen.” The campaign brings to life AIB’s understanding of the challenges faced on the home-buying journey and the role it plays in helping customers turn the ambition of home ownership into reality.

Aaron Poole, Marketing Insights Manager, PML Group, with this week’s Out  \ Look on Out of Home A reminder becomes more useful when it has something to attach to. A product on a shelf. A shopfront on the way home. A match day route. A lunch decision. A cinema poster outside a mall. A cold drink considered on a warm evening. These are the small, ordinary moments where advertising memory can move from passive recognition into something more active.

Irish consumers are becoming more optimistic about the economy despite continuing concerns over the cost of living, according to the latest Consumer Mindset Report from Core Research, which found improving sentiment, easing affordability pressures and rising levels of happiness even as electricity prices and household costs remain a source of frustration.

The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago. It was far too traditional for me. It lagged. It didn’t teach me things about the areas of marketing I believed most in – social media, creative digital-first content and youth culture. Over the last decade, however,  it has transformed enormously and become much more relevant.

Pictured: Ian Kennedy, Chief Marketing Officer, OUTsurance; Tara Farrell, Sponsorship Manager, RTÉ Radio; RTÉ Radio 1 presenter Oliver Callan and Alec Thibault, Media Marketing Manager, OUTsurance. OUTsurance, the South African insurance company which entered the Irish market in 2024, is the new sponsor of the Oliver Callan Show on RTÉ Radio 1.