Adworld

Katie Taylor and Flora Pili With Katie Taylor’s last fight set to take place in Croke Park on Saturday, September 5, RTÉ has unveiled a new advertising package around the much-anticipated event, as she takes on Flora Pili in what the broadcaster is billing as one of the most significant sporting events in Irish history. The fight will see Taylor attempt to become a three-time undisputed world champion as she brings her professional career to a close.

Virgin Media Television has unveiled its new Autumn season schedule, with a strong emphasis on original Irish programming, live sport, news and current affairs alongside returning entertainment favourites and international drama. The broadcaster said the new season is designed around many of the issues and conversations shaping Ireland, including housing, education, women’s health, online abuse and the impact of artificial intelligence.

BBH Dublin has rolled out a new integrated campaign for Tesco Ireland which aims to give renewed meaning to the retailer’s long-running tagline “Every Little Helps.” The campaign, “That’s Every Little Helps”, is running across TV, out-of-home, radio, cinema, social, in-store and online and focuses on what Tesco says are the many individual “helps” delivered by its colleagues and the wider business.

Edel Collis and Roisin Keown, The Brill Building The Irish femtech company Coroflo has appointed The Brill Building to lead  the UK launch of its breastfeeding monitoring technology Coro as the business begins its international expansion. The Dublin and London-based creative brand agency will handle brand strategy, campaign development, production, PR and communications for the launch, which begins this month through John Lewis.

Forsman & Bodenfors Dublin has rolled out a new TV-led motorcycle safety campaign for the Road Safety Authority (RSA). Called “Take 2,” the campaign urges motorists to take a second look for motorcyclists before moving out from a T-junction. The campaign is informed by RSA collision data, research with road users and extensive consultation with motorcycle safety specialists. Between 2021 and 2025, 954 motorcyclists, including pillion passengers, were seriously injured in road traffic collisions.

The latest episode of The Irish Marketing Podcast has dropped and this week draws the curtain on a highly successful creative summer series to a close this week. In the hotseat is Karl Waters, chief creative officer at Folk VML who talks about a career that has taken him from the stoney grey soil of Monaghan to Galway and then on to London where he worked in music journalism before settling on advertising.

It may be the good weather but consumer sentiment has picked up somewhat since the dark days of Spring, according to the latest Ipsos B&A Consumer Confidence Barometer. This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 24th June to 9th July 2026 and shows that overall consumer confidence has improved again, from  -59 in June  to -52 in  July  (those feeling downbeat versus those feeling more upbeat). This compares with the low point of -65 in April.

Ciarán Cunningham, CEO of Radiocentre Ireland Almost 3.5m adults in Ireland listen to radio on an average weekday, equivalent to 78% of the adult population, according to the latest JNLR/Ipsos figures. The JNLR/Ipsos 2026-2 survey, covering the 12 months from July 2025 to June 2026, also shows that 89% of adults listen to radio during an average week, underlining the continuing scale of the medium at a time of increased media fragmentation.

THINKHOUSE has partnered with GOAL NextGen and fashion designers Farouk Alao and Helen Steele to launch the “Céad Míle Collection”, a new initiative that aims to reclaim the Irish flag as a symbol of welcome, belonging and solidarity. According to GOAL NextGen, the project is intended to demonstrate how creativity and culture can help generate conversations around identity, inclusion and what it means to belong in modern Ireland.

Aaron Poole, Marketing Insights Manager, PML Group, with this week’s Out  \ Look on Out of Home With the Premier League almost back, Sky Sports is building anticipation for the new season by combining broad visibility with creative designed specifically for the environments in which it appears.