After School by Casey Lewis
Newsletter (Digital)
Youth consumer analysis + Gen Z insights, 5x a week. Source
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Media Outlet details
| Scope | Consumer |
|---|---|
| Language | English |
| Country | United States of America |
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Similarweb UVM |
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Comscore UVM |
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| Frequency | Daily |
| Days Published | Mon, Tue, Wed, Thu, Sat |
Recent Articles
Search ArticlesGenerational Tailgating and Girly Convos
TikTok’s song of the summer isKaty Perry’s 2011 track “The One That Got Away”; Dua Lipa is back in the studio and reportedly headlining Coachella 2027; 25-year-old British heartthrob Spike Fearn is Loewe’s newest brand ambassador; Amelia Dimoldenberg is wrapping up her beloved YouTube series Chicken Shop Date after 12 years; and have a great long weekend — I’ll be back here Tuesday! THE NEXT GENERATION OF DRINKERS IS BREAKING UP WITH BUBBLY BOOZE, bloomberg Carbonation has fallen out of favor...
Identity Work and Production Nihilism
Meet Alex Eala, the 21-year-old tennis player “creating a sensation” with every match; Kit Connor and Diana Silvers are starring in a movie about the “preppy killer” (a perfect excuse to revisit this 1986 New York Magazine cover story); Alex Cooper announced the reality competition Unwell Summer Games the same day Hulu canceled her unscripted show Love Overboard after one season; and the Chicago Cubs are droppingNine Innings to Love, a 17-episode microdrama set entirely in the Wrigley Field...
Riot Babies and Homework Hauls
Miley Cyrus just announced a new album; Drake teased a remix of Ella Langley’s perpetually No. 1 hit “Choosin’ Texas”; Paul Thomas Anderson is making Cameron Winter a star; and Paige Paul’s NYLON Beauty cover is sponsored by Clinique. Sponsored by OpenAI In May, the class of 2026 booed a series of commencement speakers who had the misfortune of mentioning artificial intelligence. Yet those same students were already among AI’s most active users.
Yearningcore and Performative Audiophilia
Welcome back to After School Monday Edition, a not-so-brief trends debrief for paid subscribers. 🫶 If I’m going to spend hours watching first day of school TikToks, I can’t think of a better place to do it than in my childhood bedroom, surrounded by relics from my teen years: a tartan Abercrombie mini skirt, an orange velour Hollister cropped hoodie, stacks and stacks of Seventeen, and a bulletin board filled with decades-old style inspiration.
Morning Sheds and Superhuman Operators
Harry Styles is on the cover of W; Mary Beth Barone is joining the cast of the Amazon rom-com Love Love; Esther McGregor is the face of the new GapStudio collection;Maybelline tappedLove Island USA winners Bryce and Trinity for its latest campaign; andwatch Phoebe Bridgers sing Nirvana’s “Lithium” for BBC Radio 1.
Squish Butters and Dopamine Highs
Four months after his nostalgic Coachella performance, Justin Bieber’s 2012 track “Beauty and a Beat” remains one of the biggest songs in the world; Olivia Rodrigo and Taco Bell are partnering on a limited-run pink Baja Blast; Chicken Shop Date star Amelia Dimoldenberg is developing a Skins-style drama series; and comedian Hannah Berner will be hosting Making Love, a dating reality series forParamount+.
Deepfake Teachers and Kiddie Leagues
Calvin Klein tapped Tate McRae for its fall denim campaign; North West is on the cover of Dazed (she wants a music career but also to work at Starbucks); Britney Spears’ son Jayden James is the face of MAC; Nate Sib is the new Justin Bieber; and you win some, you lose some. YOU’D DO WHAT TO A STARVING ORPHAN?
STEM Babies and Carrier Pigeons
A How to Lose a Guy in 10 Days sequel is in the works; KATSEYE scored its first No. 1 album in the U.S.; Olivia Rodrigo released a new Handmaid’s Tale track called “Serena Joy”; and Emma Chamberlain is the face of J. Crew’s latest rollneck campaign (my thoughts and some TikTok analysis below!).
Sweat Skorts and “It” Pencils: Back-to-School Special
Welcome back to After School Monday Edition, a not-so-brief trends debrief for paid subscribers.
TikTok Jayaissance and After-Prom Kings
Justin Bieber is teasing a SKYLRK phone; Role Model got Lena Dunham addicted to Zyn; Sydney Sweeney’s lingerie brand Syrn is in crisis; and we’re getting a second season of YA hit drama Sterling Point. HOW TEEN ‘AFTER-PROM’ KINGS IN LA MONETIZED THE HIGH SCHOOL RAGER, wired Jack Schwartz, the 21-year-old founder of party promotion app MyPlots, has turned LA’s teen party scene into a booming business.