Agility PR Solutions News by Bulldog Reporter

When organizations launch a new initiative, they often have a clear narrative in mind: the story they want to see reflected in the media and the message they want audiences to take away. But once that initiative enters the public conversation, the narrative is no longer entirely theirs to shape. Media coverage and competing storylines all influence which aspects gain traction and which fade into the background.

Agility Media Analysis Team Agility's media intelligence team specializes in narrative analysis, social listening, and media measurement, translating large-scale conversation data into actionable insights for communications leaders.

I’ve spent over two decades telling clients where their story needs to show up. Right now, a lot of them are asking the wrong question. They ask me how to get covered by a magazine, or how to get on a morning show, or how to fix a bad review. Fair questions. But there’s a new gatekeeper standing in front of all of it, and most brands haven’t figured out it exists. Parents used to start shopping for a stroller with a friend’s word, a magazine review, or a walk through a baby store.

Let’s face it. If an individual at a public relations agency wants to get ahead, being Mr. or Ms. Nice Person will keep you trying to convince journalists that a number 10 pencil is better than a number 9 for the relatively few years before you are fired as younger replacements willing to work for a lower salary are hired. The above is only one of many truisms that I have witnessed during my lengthy career in the propaganda business.

PR pros are using AI more than ever. 66% of PR professionals now use it regularly, whether that is drafting a press release, summarizing a report, or preparing talking points for a briefing. The speed AI offers saves valuable time spent on routine tasks, but adoption has stalled at the surface layer. AI assistants still don’t reliably pull coverage data, run advanced analysis, or deliver real-time market updates.

Cavanaugh joins the Singapore office to support regional work across Corporate Reputation, Healthcare, and AI Strategies Through the agency’s ONE PRecious model, her focus will be on partnering with global and regional clients to translate complex innovation into impactful business outcomes.

NEW YORK, NY, August 27, 2026 Earned media has emerged as the most important media type in the PESO Model® for improving AI discoverability according to a new report from D S Simon Media. The “Earned Media in the AI Era” report surveyed 168 PR executives working at agencies, brands, and nonprofits. The key finding: 44% of respondents selected earned media as the most important tool in the PESO model for AI discoverability. This was 42% higher than the next pick, paid media.

Benchmark of 500 U.S. revenue leaders finds widespread AI use alongside persistent gaps in seller performance, deal visibility and execution ATLANTA – September 2, 2026 – AI is now used somewhere in the revenue process by every U.S. revenue organization surveyed, but most have yet to turn that adoption into consistent, measurable business results. These findings are included in the latest research from Salesloft, the leader in Revenue Orchestration.

Appointment reflects agency’s growing investment in turning data and AI into decision-ready counsel for clients NEW YORK — Sept. 2, 2026 — As organizations face harder choices, heightened pressure to prove impact and less certainty about what comes next, We. Communications is strengthening its commitment to Intelligence as a core driver of growth and competitive advantage. Today, the agency announced the appointment of Charlie Baldwin to Head of Intelligence.