Ronald van der Vorst, Foodbytes (left) and Jeroen van Hooff, CEO of Jaarbeurs, during the announcement of the acquisition at VIV Europe 2026. Photo: Vincent ter Beek Jaarbeurs, the organising company of animal husbandry trade show network VIV Worldwide, has acquired food and agri innovation platform Foodbytes, from Rabobank. That news was shared during the opening day of the 2026 edition of VIV Europe, in Utrecht, the Netherlands.