All Things Fashion Tech

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Fashion tech was no stranger to the spotlight in Q3. From internet-breaking “cookie stuffing” allegations to +$1 billion acquisitions and lackluster IPOs, those of us who are along for the ride have given up on the idea of smooth sailing. At the end of Q2, we made three predictions – the first being that wearables hype would continue.

OpenAI Enters Virtual Try-On Territory ThredUp Launches Live Shopping on Whatnot Shopify Opens Checkout to Browser-Based AI Agents Tesco Trials AIUTA’s virtual try-on Tech for In-Store Shopping Experience TryOn by CTRUH Launched Real-Time try-ons for Eyewear, Watches and Rings By Sarah Perez OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online.

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Since my last post, I’ve been having loads of conversations, IRL and via DMs, about personal style. “What is it?” “How do we define it?” And the inevitable, “Where should I shop?” I could probably write 3 separate posts to answer each of those questions, but what I can tell you without a doubt is you won’t find the answer to any of those questions scrolling on your phone. The best research is done offline. It’s one of the many reasons why I love vintage markets.

Vogue sent robots down the runway at Vogue World Meta introduces camera-free AI glasses—Ray-Ban Meta Audio Meta releases more Gen 3 smart glasses Sekonda expands tech offer with Smart Ring launch Tapestry to sell via Google’s Gemini app and AI Mode Thom Browne partners with Bose By Dominic-Madori Davis Vogue World closed its Milan edition this week with a troupe of robots — perhaps a preview of what’s coming when the event descends on San Francisco next year.

The Estée Lauder Companies Announces Partnership with Profound ALICE + OLIVIA and Glance Launched AI-Powered “See Yourself in the Show” Daydream x Apple Intelligence to Help You Shop the Outfits in Your Camera Roll Google partners with Jane Wade & Sergio Hudson to debut AI design tools at NYFW ASOS Names Law Roach Stylist in Residence in New Creative Partnership The Estée Lauder Companies Inc.

New York Fashion Week’s Spring/Summer 2027 season produced a data set that undercuts the industry’s assumption that a single brand can dominate the conversation. Instead, this season’s cover split into two: one built by social audiences, one built by traditional press, and they rewarded almost none of the same names.

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WGSN Launches Platform to Analyze Fashion Looks on the Runway New York Fashion Tech Lab Unveils Its Largest Collective At NYFW Starmoire Launches End-to-End Wardrobe Management for the Modern Closet Re/Done Opens First SoHo Store, Blending AI With Old-World New York Rent the Runway’s Q2 Numbers Are Strong. Alta Is Part of the Reason Why. By Arthur Zaczkiewicz WGSN is bringing the catwalk to the laptop.