What do people see when you walk into a room? Hopefully they see a confident, successful business owner. But if you're not careful, your body language may be projecting a very different image. "You are in control of [the message] you are sending out," Barbara Pachter writes in her book The Essentials Of Business Etiquette. "I believe that if you project a confident, credible, composed image, people will respond to you as if you are all those things. Who cares what you are feeling on the inside?"