ANA Magazine
Online/Digital
As the voice of the marketer, the Association of National Advertisers' mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Source
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| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesHow Kaiser Permanente Turned Trust into Its Most Powerful Enterprise Advantage
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
How Crisis24 AiiA Turned Foresight into an Executive Advantage
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
Kennedy's Health Data Push Raises Privacy Questions
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
LEGO's Julia Goldin on Why Marketing's Future Is Bigger Than Communications
ANA Q&A The marketing leader discusses why human creativity matters more than ever Julia Goldin, chief product and marketing officer at the LEGO Group, argues that marketing must evolve from a communications function into a strategic growth engine. Her perspective on AI, brand loyalty, and decision-making may reshape how marketers approach their role heading into 2026.
Why Ad Agencies Are Shipping Systems, Not Just Work
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
How Thomson Reuters Made Trust the Defining Feature of Legal AI
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
Avoiding Impression Overload: How to Work with Media Partners to Avoid Spamming Consumers
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
How Atlassian Set Knowledge Free for Enterprise Teams
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
Wired for What's Next: AI, MarTech, and the Future of Marketing Performance (In-Person Only)
New York doesn't wait. Neither does marketing technology. The city that built Wall Street, reinvented media, and launched some of the world's most iconic brands is the right place to tackle the most consequential technology moment in marketing history.
READ THE FIELD 2026: Navigating Marketing's Predictive Era (In-Person Only)
The best teams don’t wait for the game to come to them. They read the field. They recognize patterns before they’re obvious. They spot opportunities before competitors. They anticipate where the game is heading and position themselves accordingly. Today’s marketers face a similar challenge. Customer expectations are shifting. Media environments are evolving. AI is accelerating the pace of change. Competitive advantages that once lasted years can disappear in months.