At the 2026 APAL Industry Forum, Elliot Jones, General Manager of WA Farm Direct, will share the journey behind one of Australia’s most exciting proprietary apple success stories and explore what comes next as the program enters a new phase of international expansion. His presentation, Bravo® & Soluna™: From Success to Scale – Building Australia’s Next Great Apple Program, will examine the key ingredients required to transform a promising variety into a globally recognised premium brand.