APEX Experience

August 21, 2026  | All images via WestJet WestJet has completed the cabin transformation of all remaining all-economy aircraft formerly operated by Swoop and Sunwing, marking a major milestone in the airline’s effort to create a more consistent passenger experience across its narrowbody fleet. The reconfigured aircraft now feature Premium seating, larger Extended Comfort cabins and upgraded amenities including free Wi-Fi, device holders and modernized charging ports.

August 21, 2026  | All images via Eurowings Eurowings is expanding its Premium BIZ Seat across its entire Airbus A320neo fleet for the 2026/27 winter schedule, bringing a more spacious 2×2 premium cabin to additional routes. Beginning December 1, 2026, the upgraded seats will be available on selected flights to Mallorca, Málaga and London Heathrow, as well as every Eurowings flight to Dubai.

August 21, 2026  | All images via Lufthansa Lufthansa is expanding its onboard dining program with five hot meals available for Economy Class passengers on short- and medium-haul flights beginning September 1, 2026. The new meals will be available exclusively through pre-order on flights lasting at least two hours, giving passengers more choice before they board.

August 20, 2026  | All images via Discover Airlines Discover Airlines has partnered with Michelin-starred chef Egor Hopp to introduce a new Business Class menu across its short- and long-haul network. The dishes have been available since August 1 on flights departing from Frankfurt and Munich and will remain onboard for one year. The partnership marks the second time Discover Airlines has worked with a Michelin-starred chef as the airline continues investing in its onboard dining experience.

August 20, 2026  | All images via Spafax Discover Airlines and Spafax have launched StoryWonder, an AI-powered storytelling platform that creates personalized digital stories for children traveling on the airline. The new experience allows young travelers to become the main characters in destination-inspired stories that can begin at home and continue through the airport, onboard, and at their destination.

August 20, 2026  | All images via Bluebox Aviation Systems Bluebox Aviation Systems and SkyFive have partnered to combine air-to-ground (A2G) connectivity with in-flight entertainment (IFE), retail, advertising, and passenger engagement tools. The collaboration is designed to help airlines move beyond simply offering bandwidth by using connected aircraft to support personalized services, onboard commerce, and new ancillary revenue opportunities.

August 20, 2026  | All images via American Airlines American Airlines is making one of its largest investments in the onboard experience, announcing plans to install next-generation seatback entertainment screens at every seat across its narrowbody fleet while significantly expanding premium seating. The fleetwide transformation will introduce 4K displays, Bluetooth audio, USB-C charging, and personalized entertainment alongside the airline’s upcoming high-speed Starlink connectivity.

August 6, 2026  | The West Entertainment pose at their offices in Irvine, California to celebrate the company’s tenth anniversary. Image via West Entertainment Irvine, California-based West Entertainment is marking a decade of helping airlines transform their onboard entertainment offerings through technology, content, connectivity and passenger intelligence.

July 21, 2026  | Pictured (left to right): MHI RJ VP Supply Chain and Manufacturing Craig Allan; MHI RJ VP Commercial Services and Customer Support Amel Belkhamsa; Expliseat VP Strategy, Marketing & Communications Antonio Ficca; & Expliseat Program Manager Adrien Pallix.

July 8, 2026  | Pictured (right to left): Moderator and affinity Sinead Finn interviews Hopper Technology Solutions (HTS) SVP & General Manager FinTech Ella Alkalay Schreiber.