Argent Media

Are you looking to level-up on your Local Search Engine Optimization game? Do you feel like you may be missing some of the vital components necessary to get your business ranking higher in Google’s local search results and Google Maps’?

Argent Media has long provided Online Reputation Management services for both individuals as well as for organizations. While we also have long provided Search Engine Optimization (SEO) services as well as Pay-Per-Click Search Ad Management (SEM) — the two staples of Internet Marketing — even from our beginning we have provided Online Reputation Management as well (sometimes referred to as “ORM”). Don’t get us wrong! SEO is fun, and we will never lose our DNA as SEO consultants.

Over the past year and a few months, ChatGPT broke onto the scene in such a big way and was immediately perceived to be an existential threat to Google in its search engine dominance. It is obvious why this is: OpenAI’s ChatGPT is one of the first, most reliable artificial intelligence systems that has highly adept natural language functionality and can answer questions very intellegently and produce work of very high quality that is equivalent and sometimes better to work produced by humans.

I wrote a new SEO article which went live yesterday at Search Engine Land, called “How Reputation Became A Major Ranking Factor in SEO“. While I fully expect that there may be some level of criticism of it because it is based upon some degree of conjecture, all the same the assumptions made are logical ones, based upon many years of experience and sequential building blocks.

My wife and I watched “Bob Ross: Happy Accidents, Betrayal & Greed,” the new documentary about the famous PBS landscape painter last night. The film reveals how Ross’s business partners, Annette and Walt Kowalski, wrested the bulk of Bob Ross’s estate from his son, wife, and half-brother, and now operate a business with the artist’s intellectual property called “Bob Ross Inc.”. The documentary is nothing short of a devastating blow to the reputation of the Bob Ross Inc.

A Search Engine Optimization Expert Witness, or “SEO Expert Witness”, needs to have a number of characteristics in order to be considered qualified to work as a testifying expert in litigation. I have been asked a number of times about what it takes to be an SEO Expert Witness, so I thought it would be helpful to people who are developing their careers if I provided some information.

An SEO expert (or Search Engine Optimization Expert) is often called an “Internet Marketer”, “SEO specialist”, “Search Marketer”, or very precisely, an “SEO consultant”. An SEO expert is someone that uses various tactics to make webpages to be considered more relevant or more popular/important for users’ keyword queries in search engines. An SEO expert’s work is intended to help a website attain higher search engine rankings.

Argent Media CEO, Chris Silver Smith, will be speaking at the upcoming Content Marketing Conference in Boston, April 16-19, 2019, on how Twitter can impact search engine optimization, and the overlaps between content marketing management and SEO. Twitter is one of the top social media platforms that provides significant benefits to companies and personal brands, including in search engine results. But, those benefits happen only if the platform is leveraged effectively.

Q: What is an SEO Expert Witness? An SEO Expert Witness assists attorneys and their clients with cases involving where search engine optimization has been used, such as in trademark infringement and online defamation cases. SEO Expert Witnesses can explain how search engines function, how they index pages, and why they rank pages higher or lower.

Argent Media CEO Chris Silver Smith has been asked to provide the keynote at the International Search Summit in Barcelona this November. Chris has long provided online reputation management services to individuals, companies and organizations, and he plans to provide a number of anecdotes from the reputation trade, in addition to providing a number of actionable tactics that can help people to perform both proactive and reactive reputation management for themselves.