ATTN: is teaming up with Phillips 66® to bring you stories that inspire a whole new way to look at your neighborhood. Most people assume they need to launch a business in a big city. With a mile-a-minute pace and millions of potential customers, a teeming metropolis seems like the only logical home for a startup. Big cities often come with a big price tag. The bigger the city, the bigger the cost of everything from rent and supplies, to parking tickets.