Ausha Blog

We’ve published several case studies featuring the PSO Control Panel over the past months: BlackRock and its branded podcast The Bid, Camille Debreuille’s true crime show Crimes Oubliés, Courtney Elmer’s , the launch of Grit in the Boardroom* with Host Erika Eliasson Norris, and Kelley Bonner’s Black Girl Burnout. Going back through all of them together for this article, we noticed the same mechanics showing up every time, even though these podcasts have nothing in common on paper.

What actually makes a podcast climb to the very top of the UK charts? Are there publishing patterns that could help us uncover what these top podcasts are doing? To find out, Ausha and Edison Research joined forces to dissect the “Anatomy” of the most successful UK Podcasts.

Free Podcast Editing Software: 8 Best Tools in 2026 Create Free podcast editing software can help save you money, but it is important to pick a great one. πŸ† April 28, 2026 β€’ About 15 min. read Free podcast editing software lets you record, cut, mix, and publish podcast episodes without spending a cent.

You should launch a podcast because it is one of the fastest-growing media formats on the planet. 504 million people listened to podcasts in 2024, and that figure is projected to exceed 650 million by 2027 (Statista, 2024).

Podcast planning is the process of organizing your content strategy, episode structure, publishing schedule, and promotion plan before you hit record, so every episode serves your audience and grows your show. Without it, even talented podcasters plateau. This guide walks you through every pillar of effective podcast planning: from defining your audience and structuring episodes, to integrating marketing and using analytics to drive decisions.

Starting a business podcast in 2026 means competing in a market of over 4 million active shows, but fewer than 20% publish more than 10 episodes. The podcasters who break through do so with a clear strategy, not just a microphone. This guide gives you a proven 10-step roadmap: from picking a profitable niche and buying the right gear (under $300), to distributing on Spotify and Apple Podcasts, growing your audience, and generating your first revenue.

Top 15 Podcast Hosting Platforms and Services for 2026 Create Your podcast episodes are recorded, edited and ready to be broadcast worldwide? Are you looking for THE perfect hosting platform for your podcast or THE platform where you can be heard? You've come to the right place! March 20, 2026 โ€ข About 26 min. read Choosing the wrong podcast hosting platform costs you listeners, money, and hours you’ll never get back.

A podcast pitch is a short, targeted message β€” sent by email or on social media β€” that convinces a host, sponsor, guest, or co-host to work with you. Whether you want to appear on another show, land a brand deal, or grow your audience through cross-promotion, knowing how to pitch a podcast is one of the highest-leverage skills a podcaster can develop. In this guide, we break down every type of pitch you’ll encounter, with step-by-step advice for each one.

One pain point I keep hearing from podcasters: “We’re publishing consistently, the content is good, but growth on the platforms just isn’t happening.” Here’s what’s usually going on. The show exists on the platforms, but it’s essentially invisible. Why? Because there are millions of shows out there, and many podcasters believe that publishing on every listening platform will naturally bring in listeners. The reality: publishing on the platforms is essential, but it’s not enough.

Distributing to Amazon Music is a must for any podcaster, big or small. That is why we have written this blog post on Amazon Music podcast submission. Right now Amazon Music has about 55 million listeners around the world and that number is only growing.