Eligibility criteria How to enter? Available unit types Participating Brands FAQs What if you could casually win a house in Dubai just by shopping? Sounds like a dream, right? But in the world’s dynamic emirate, it is officially a reality! So, what are you waiting for? Shop and win in Dubai. The Dubai Festivals and Retail Establishment (DFRE), alongside Dubai Chambers, in partnership with Binghatti Developers, has officially announced the highly anticipated launch of the Dubai Shopping Campaign 2026.