BBB National Programs
Trade Association
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. Source
Actions
Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
Similarweb UVM
|
Request pricing |
Comscore UVM
|
Request pricing |
Recent Articles
Search ArticlesNational Advertising Division Recommends Starkey Laboratories Modify or Discontinue Certain Omega AI Hearing Aid Claims
New York, NY – September 17, 2026 – Following a challenge by Sonova USA Inc., BBB National Programs’ National Advertising Division recommended that Starkey Laboratories, Inc.
National Advertising Division Finds Qualified Saffron Claim Supported; Recommends Alice Mushrooms Discontinue Zen-X Health Claim
New York, NY – September 16, 2026 – As part of its monitoring program, BBB National Programs’ National Advertising Division examined Alice Mushrooms, LLC’s support for health claims made for its Zen-X mushroom-containing chocolate products. The National Advertising Division (NAD) recommended that Alice Mushrooms modify its Zen-X claim to make clear that the health benefit claim is limited to saffron.
In National Advertising Division Challenge, Zuru Voluntarily Modifies Challenged Incentivized Review Practices
New York, NY – September 15, 2026 – Following a BBB National Programs’ National Advertising Division challenge brought by The Procter & Gamble Company (P&G), Zuru Edge Limited voluntarily discontinued practices to comply with the FTC’s Endorsement Guides for future incentivized review programs. Zuru is a New Zealand-based consumer products company that sells products including infant and pet care products, toys, and wellness products.
The Green Claims Effect: How Environmental Claims Influence Consumer Understanding and Brand Perception
Researchers at the University of British Columbia conducted a study for BBB National Programs to examine how consumers respond to different types of environmental marketing, or green, claims. The study explored a central question facing advertisers, regulators, and consumers: When companies make environmental benefit claims, what do consumers take away from those messages?
National Advertising Division Recommends Nucleus Genomics Modify or Discontinue Certain Claims for Nucleus IVF+ Embryo Screening; Nucleus to Appeal
New York, NY – September 11, 2026 – In a monitoring inquiry, BBB National Programs’ National Advertising Division recommended that Nucleus Genomics, Inc. modify or discontinue certain express and implied advertising claims for its Nucleus IVF+ service, including claims that Nucleus IVF+ could accurately compare embryos' disease risks, identify which embryo would grow up tallest or smartest, and determine a future child’s eye and hair colors.
Following National Advertising Division Challenge, Rational 360 Voluntarily Discontinues Pinpoint Targeting Technology Patent Claims
New York, NY – September 10, 2026 – Following a BBB National Programs National Advertising Division Fast-Track SWIFT challenge by Project Applecart LLC, Rational 360, Inc. voluntarily discontinued claims that it has a patent on its Pinpoint Targeting technology. Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National Advertising Division (NAD). Applecart and Rational 360, Inc.
National Advertising Division Will Refer Genspark to the Federal Trade Commission for Failure to Respond to Inquiry
New York, NY – September 9, 2026 – Following a monitoring inquiry, BBB National Programs’ National Advertising Division will refer Genspark, Inc. to the Federal Trade Commission (FTC) and other appropriate regulatory agencies for review and possible enforcement action for failure to submit a substantive response to the inquiry.
Direct Selling Self-Regulatory Council Recommends LOVEWINX Discontinue Certain Salesforce Earnings Claims
The advertising claims were made by LOVEWINX, a direct selling company that markets wellness, intimacy, and related lifestyle products. This inquiry, which included 12 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
The Front Lines of Trust in the AI Era: Why Good Corporate Governance Is a Business Imperative
For much of modern business history, corporate governance operated within relatively stable boundaries. Boards hired the CEO and provided oversight, management executed strategy, and compliance, legal, human resources, and finance functions helped organizations satisfy legal and regulatory obligations. Those responsibilities remain essential. What has changed is the environment in which organizations operate.
Following National Advertising Division Challenge, DREO Voluntarily Discontinues Pedestal and Tower Fan Claims
New York, NY – September 3, 2026 – Following a BBB National Programs’ National Advertising Division challenge brought by VeSync US Corporation, d/b/a Levoit, DREO Incorporated voluntarily discontinued the challenged claims for its pedestal and tower fan products. Levoit and DREO are competitors in the household fan market. Levoit challenged express and implied claims made by DREO regarding the noise levels, comparative performance, sleep benefits, and value of its pedestal and tower fan products.