BCW Global

NEW YORK, MAY 23, 2024 -- BCW and Hill & Knowlton, which will merge as of July 1, 2024 to form Burson, today announced that specialty technology communications agencies Axicom and Brazil-based Ideal will combine, effective July 1. Ideal’s business in Brazil will rebrand to Ideal Axicom, while its business in Mexico will be renamed Axicom.

NEW YORK, May 16, 2024 – BCW, which will merge with Hill & Knowlton as of July 1 to form Burson, today announced that in won a Gold Pencil and a Silver Pencil at the 2024 One Show awards. The One Show is the world's most prestigious award show in advertising and design. For more than 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.

NEW YORK, MAY 13, 2024 – BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, today announced that Adrian Warr has been named CEO, South Asia-Pacific, covering the agency’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia. He will join Burson as of September 16th.

Cinco de Mayo, often celebrated in the U.S. with margaritas and tacos, has become a holiday that’s more widely focused on sombreros and parties than honoring the rich history of May 5 in Mexico. Contrary to popular belief, Cinco de Mayo is not Mexico’s Independence Day, it’s a day that commemorates the Battle of Puebla, a fight in which the smaller and ill-equipped Mexican army successfully defeated the French from claiming Mexico as a territory.

NEW YORK, May 2, 2024 – BCW, the leading global communications agency, today announced that it won four awards at the North America SABRE Awards, which recognize superior achievement in branding, reputation and engagement. Presented by industry trade PRovoke Media, the wins were announced yesterday at a ceremony in New York City.

NEW YORK, May 2, 2024 – BCW, the leading global communications agency, today announced that it won five awards across its companies at the North America SABRE Awards, which recognize superior achievement in branding, reputation and engagement. Presented by industry trade PRovoke Media, the wins were announced yesterday at a ceremony in New York City.

New York, April 29, 2024 -- BCW and Hill & Knowlton, which will merge as of July 1, 2024 to form Burson, today announced the brand’s regional go-to-market offering and its market leaders across Latin America.

NEW YORK, April 15, 2024 -- BCW and Hill & Knowlton, which will merge as of July 1, 2024, to form Burson, today announced that leading financial communications and capital market advisory firm Buchanan Communications, part of WPP, will become part of Burson, effective immediately.

BCW Sports, the specialist sports practice of BCW, a leading global communications agency, has announced today a forthcoming change in leadership as Managing Director, Lars Haue-Pedersen, prepares to step down after over 20 years of leading the Lausanne-based global sports unit. Haue-Pedersen will stay on as a key advisor to the business. In 2002, Lars co-founded the sports specialist agency, TSE Consulting.

NEW YORK, April 2, 2024 -- BCW and Hill & Knowlton, which will merge as of July 1, 2024, to form Burson, today announced that Laura Anderson will join the agency to become Chair, Technology, the Americas, Burson. She will start with BCW, effective April 22, until the Burson transition is complete. Anderson has more than 25 years of in-house and consulting experience in corporate and executive communications, reputation management and media relations.