BenefitsPRO Magazine

During my session "Compliance Knowledge as a Competitive Market Differentiator" on April 29th at the BenefitsPro Expo, we will focus on highlighting how a working knowledge of plan compliance obligations and understanding when your plans need compliance a compliance expert can help you build trust and strengthen relationships with your clients and prospects, creating more sales and stronger plans over time.

As employers continue finding new ways to use artificial intelligence tools and software to support business operations, state legislators have taken notice.

Employers often assume that benefits confusion stems from engagement. If employees attend open enrollment meetings, review the materials and ask questions when prompted, shouldn't they understand how their coverage works? Not quite. Many of the employees who reach out for help are thoughtful and attentive. They believe they made informed decisions during enrollment.

As the retirement planning landscape continues to evolve, so too does the conversation around the types of investments that can help individuals achieve long-term financial security. Traditionally, workplace retirement plans have relied on mutual funds, exchange-traded funds, stocks, and bonds as foundational components.

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Welcome. Please complete your work profile to submit your request Welcome Back, (). at Has your work information changed? Welcome Please review the fields below for completeness and accuracy prior to submitting. Welcome Back, (). Has your work information changed?

Welcome. Please complete your work profile to submit your request Welcome Back, (). at Has your work information changed? Welcome Please review the fields below for completeness and accuracy prior to submitting. Welcome Back, (). Has your work information changed?

It's almost certain that your next prospect will respond to you, if they respond at all, with an unhealthy dose of skepticism. And, this is before you ever say a word or let them know you're one of those "insurance/benefits people." That's not an exaggeration. Trust in institutions (government, media, financial services) is at a generational low. Your burden is even heavier because you start every conversation carrying the weight of one of the least trusted industries in business.

Nontraditional and value-added products and services are generating a lot of buzz in the voluntary benefits marketplace, while the traditional mainstays of life and disability continue to capture the lion's share of sales. But if the industry were a horse race, you'd see supplemental medical products including hospital indemnity, critical illness and accident coming up fast on the inside rail. If you're like most brokers, these products are no strangers to you.

Credit: alicobanoglu/Adobe Stock According to research from Guardian, workers' financial health is at a 14-year low. That's a sobering statistic, but the good news is that many employees say workplace benefits can make a real difference to their financial and overall well-being. In fact, nearly four in 10 say they'd face financial hardship if not for the benefits they get through work. Among the most impactful benefits: disability insurance.